Marketing Operations Lead: Data‑Driven Campaigns & Automation

Highway; Dallas (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

A leading logistics firm in Dallas is seeking a Marketing Operations Manager. This role involves optimizing the marketing technology stack and driving data-driven decision-making. You will design scalable campaign processes, manage automated email campaigns, and support marketing execution. Ideal candidates will have 4-6 years of experience in marketing operations, proficiency in platforms like HubSpot and Salesforce, and strong analytical skills. This full-time position provides an opportunity to shape marketing strategies in a dynamic environment.

Qualifications

• 4-6 years of experience in marketing operations.
• Expert-level proficiency with marketing automation platforms.
• Strong capabilities in data management and API integrations.

Responsibilities

• Design and implement scalable campaign execution processes.
• Build and manage automated email campaigns.
• Ensure campaign quality through performance monitoring.

Skills

Marketing automation platforms

Data management

Analytics and reporting

Process optimization

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Job description

A leading logistics firm in Dallas is seeking a Marketing Operations Manager. This role involves optimizing the marketing technology stack and driving data-driven decision-making. You will design scalable campaign processes, manage automated email campaigns, and support marketing execution. Ideal candidates will have 4-6 years of experience in marketing operations, proficiency in platforms like HubSpot and Salesforce, and strong analytical skills. This full-time position provides an opportunity to shape marketing strategies in a dynamic environment.