Marketing Automation & Lead Ops Manager

Box, Inc.; Redwood City (CA); Hybrid; USD 115,000 - 172,000; Full time

Benefits offered by this job

Equity

Benefits

Hybrid work model

Job summary

Box, Inc. is seeking a Marketing Technology Manager to shape the strategy and execution of how leads move from Marketing to Sales Development.

You will own systems and processes supporting lead qualification, routing, and follow-up, using performance data to identify gaps and guide improvements. You will administer LeanData and Outreach, partnering with teams across Marketing, Sales, and Operations to build a scalable lead operations model, define priorities, and ensure timely handoffs and

Qualifications

• 7+ years of experience in marketing operations or a related field.
• 3+ years of experience managing lead management processes in a B2B SaaS environment.
• Deep experience with Salesforce CRM and understanding of how marketing and sales systems integrate to support pipeline generation.
• Proficient in data analysis and reporting; translate complex data sets into actionable insights.
• Strong project management skills and ability to manage multiple priorities in a fast-moving environment with autonomy.
• Collaborative partner who communicates clearly with both technical and non-technical audiences.

Responsibilities

• Set and evolve the strategy for Lead Operations, aligning lead lifecycle processes and technology with Marketing and Lead Generation priorities.
• Own the roadmap and day-to-day administration of LeanData and Outreach, including workflow configuration, troubleshooting, and ongoing optimization.
• Oversee MQL processing and lead routing, ensuring leads are handled accurately, assigned appropriately, and delivered to the right teams.
• Monitor MQL volume, processing, routing, and follow-up; investigate delays or errors and coordinate resolution with involved teams.
• Establish routing and follow-up standards that support timely, consistent lead engagement.
• Guide Outreach best practices, supporting consistent use of sequences by the Lead Generation team.
• Track lead performance, routing accuracy, follow-up, and data quality; turn findings into recommendations and concrete improvements.
• Be a strategic partner with Lead Generation to define shared goals, resolve process friction, and improve accountability.
• Gather requirements, implement system and process changes, document updates, and support adoption.
• Identify opportunities to simplify workflows, improve data quality, and scale Lead Operations as business needs evolve.

Skills

Marketing operations

Lead management

Salesforce CRM

Data analysis

Project management

Communication

Education

Marketo certification

Tools

LeanData

Outreach

Job description

Box, Inc. is seeking a Marketing Technology Manager to shape the strategy and execution of how leads move from Marketing to Sales Development.

You will own systems and processes supporting lead qualification, routing, and follow-up, using performance data to identify gaps and guide improvements. You will administer LeanData and Outreach, partnering with teams across Marketing, Sales, and Operations to build a scalable lead operations model, define priorities, and ensure timely handoffs and