Strategic Product Marketing Leader—Growth & GTM

Coupe-4; Eagan (MN); Hybrid; USD 102,000 - 174,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental, vision insurance

401k with company match

PTO and VPTO

Job summary

Coupe Health is seeking a Product Marketing Principal to lead product marketing strategies that drive growth, adoption, and retention. You’ll influence product strategy, craft positioning and messaging, and own multi-channel campaigns and sales enablement to unlock opportunities.

The role bridges product, marketing, and growth, requiring leadership and execution across senior stakeholders and cross-functional teams to commercialize offerings.

Qualifications

• Bachelor's degree required; Master’s preferred.
• Experience translating complex product capabilities into customer-focused narratives.
• Strong go-to-market and campaign development experience.

Responsibilities

• Define product marketing and go-to-market strategy for B2B and B2B2C channels.
• Develop product positioning, messaging, and value propositions.
• Lead sales enablement with tools, content, and training.
• Provide market intelligence to inform strategy and growth.
• Oversee budgets and prioritize marketing projects.

Skills

Marketing leadership

Strategy development

Go-to-market

Cross-functional collaboration

Campaign development

Analytics

Education

Bachelor's degree

Master's degree

Tools

Analytics tools

CMS

Digital marketing platforms

Job description

Coupe Health is seeking a Product Marketing Principal to lead product marketing strategies that drive growth, adoption, and retention. You’ll influence product strategy, craft positioning and messaging, and own multi-channel campaigns and sales enablement to unlock opportunities.

The role bridges product, marketing, and growth, requiring leadership and execution across senior stakeholders and cross-functional teams to commercialize offerings.