Product Marketing Lead: Strategy, GTM & Team Growth

Bloomberg BNA; Arlington (VA); On-site; USD 125,000 - 165,000; Full time

Job summary

Bloomberg Industry Group seeks a Team Lead, Product Marketing to drive end-to-end marketing strategy for a defined business unit. You will lead a team of product marketers, define ICP and buyer personas, and ensure cohesive messaging across the portfolio to accelerate adoption and revenue growth.

In this role you will influence roadmap, packaging, and go-to-market decisions, while partnering with Product, Sales, and Marketing to deliver scalable, repeatable GTM excellence.

Qualifications

• Bachelor's degree or equivalent experience.
• 7-10+ years of technical product marketing experience.
• Proven ability to develop and scale go-to-market strategies and messaging frameworks.
• Experience managing or mentoring team members.
• Strong leadership and cross-functional collaboration.

Responsibilities

• Lead end-to-end product marketing strategy for a defined business unit.
• Develop and develop ICP and buyer persona strategy for cohesive portfolio messaging.
• Mentor and develop a high‑performing product marketing team.
• Oversee go‑to‑market strategies across multiple products and launches.
• Direct the creation of high-impact content for sales and marketing.
• Synthesize market and customer insights to inform strategy and roadmaps.
• Collaborate across Product, Sales, Demand Gen and Strategy for alignment.

Skills

Product marketing leadership

Team leadership

Go-to-market strategy

Messaging frameworks

Content development

Cross-functional collaboration

Strategic advisory

Mentoring

Education

Bachelor's degree or equivalent experience

MBA (Nice to have)

Tools

Salesforce

Marketo

HubSpot

Job description

Bloomberg Industry Group seeks a Team Lead, Product Marketing to drive end-to-end marketing strategy for a defined business unit. You will lead a team of product marketers, define ICP and buyer personas, and ensure cohesive messaging across the portfolio to accelerate adoption and revenue growth.

In this role you will influence roadmap, packaging, and go-to-market decisions, while partnering with Product, Sales, and Marketing to deliver scalable, repeatable GTM excellence.