Senior Product Marketing Lead — GTM & Growth

Advancedmd; South Jordan (UT); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid/Remote work opportunities

Competitive compensation

Health insurance

401(k) plan

Paid time off

Job summary

AdvancedMD seeks a Senior Manager, Product Marketing to own go-to-market strategy for new products and services. You will partner with Product, Sales, Marketing, and Finance to define opportunities, customers, and monetization, turning insights into market-ready plans.

The role emphasizes data-backed decision-making, KPI ownership, and collaboration across teams, with a focus on enterprise go-to-market execution in a hybrid work environment.

Qualifications

• 5+ years in product marketing or go-to-market roles.
• Owned upfront strategy for new products or services.
• Comfort using market research and internal data to shape strategy.
• Track record of owning KPIs and business results.
• Fluency with both sales-led and product-led motions.

Responsibilities

• Develop data-backed go-to-market strategies for new initiatives.
• Define market opportunity, target customers, offerings, monetization, and messaging.
• Translate strategy into briefs for sales and channel partners and drive launch in market.

Skills

Product marketing

Go-to-market

Data-driven

KPI ownership

Cross-functional collaboration

Strategic thinking

Stakeholder mgmt

Education

BA/BS required

MBA preferred

Job description

AdvancedMD seeks a Senior Manager, Product Marketing to own go-to-market strategy for new products and services. You will partner with Product, Sales, Marketing, and Finance to define opportunities, customers, and monetization, turning insights into market-ready plans.

The role emphasizes data-backed decision-making, KPI ownership, and collaboration across teams, with a focus on enterprise go-to-market execution in a hybrid work environment.