Product Marketing Lead: Growth & GTM Strategy

Aquent; San Francisco (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Subsidized health, vision, and dental plans

Paid sick leave

Retirement plans with match

Job summary

A leading marketing talent agency in San Francisco is seeking a visionary marketing strategist to drive product success from concept to market. This role involves crafting compelling narratives and orchestrating impactful campaigns that shape user perceptions and foster product engagement. The ideal candidate will possess strong expertise in product positioning, analytical skills, and a solid foundation in brand management, contributing to the successful launch and growth of innovative solutions.

Qualifications

• Proven expertise in product positioning, articulating unique value propositions.
• Strong analytical skills for data analysis and synthesis.
• Deep understanding of consumer behavior and market dynamics.
• Demonstrated situational leadership abilities.
• Extensive experience in campaign management.
• Ability to craft compelling marketing briefs.
• Exceptional client and partner management skills.
• Solid foundation in brand management principles.
• Comprehensive industry knowledge.
• Mastery of storytelling for engaging narratives.
• In-depth knowledge of go-to-market activities.

Responsibilities

• Serve as the authoritative subject matter expert for key products.
• Lead strategic planning meetings to develop marketing plans.
• Champion the execution of comprehensive content strategies.
• Validate market opportunities for user growth.
• Develop and execute go-to-market plans.
• Uncover user insights to guide product development.
• Define product brand positioning and messaging strategies.
• Create high-quality marketing content collaboratively.
• Initiate user research initiatives.
• Drive medium to large-scale marketing campaigns.

Skills

Product positioning

Analytical skills

Consumer behavior understanding

Situational leadership

Campaign management

Marketing briefs creation

Client management skills

Brand management

Industry knowledge

Storytelling

Go-to-market experience

Job description

A leading marketing talent agency in San Francisco is seeking a visionary marketing strategist to drive product success from concept to market. This role involves crafting compelling narratives and orchestrating impactful campaigns that shape user perceptions and foster product engagement. The ideal candidate will possess strong expertise in product positioning, analytical skills, and a solid foundation in brand management, contributing to the successful launch and growth of innovative solutions.