Senior Product Marketing Manager: GTM & Growth

Cengage Group; Wichita (KS); Teletrabalho; USD 67 000 - 87 000; Tempo integral

Resumo da oferta

Cengage Group is seeking a Senior Product Marketing Manager to translate market insights into clear product messaging and go-to-market readiness. You will partner with Product, GTM teams, and Sales to ensure robust positioning and launch execution across assigned products.

The role emphasizes collaboration, customer insights, and developing sales enablement assets, with a focus on driving market-informed product priorities and lifecycle messaging.

Qualificações

• 5+ years of related product marketing experience.
• Strong positioning, messaging, and GTM capabilities.
• Ability to translate market insights into actionable product priorities and enablement materials.

Responsabilidades

• Shape product strategy and roadmap priorities with market and field insights.
• Build market understanding through VOC, competitive analysis, and market research.
• Develop compelling product positioning and messaging for buyers, users, and influencers.
• Lead go-to-market strategy and launch readiness across Product, Marketing, and Sales.
• Equip Sales with messaging, demos, one-pagers, and transfer materials.
• Maintain consistent product storytelling across the customer journey and touchpoints.
• Identify opportunities to strengthen product visibility through awards, sponsorships, and events.

Conhecimentos

Product marketing

Go-to-market

Messaging

Cross-functional

Market research

Stakeholder mgmt

Communication

Sales enablement

Formação académica

Bachelor’s degree in Marketing or related field

Ferramentas

Sales enablement tools

Descrição da oferta de emprego

Cengage Group is seeking a Senior Product Marketing Manager to translate market insights into clear product messaging and go-to-market readiness. You will partner with Product, GTM teams, and Sales to ensure robust positioning and launch execution across assigned products.

The role emphasizes collaboration, customer insights, and developing sales enablement assets, with a focus on driving market-informed product priorities and lifecycle messaging.