Senior Product Marketing Leader — Hybrid GTM & Growth

Coupe Health; Eagan (MN); Hybrid; USD 102,000 - 174,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401k

PTO

Volunteer PTO

Job summary

Coupe Health in Minnesota is seeking a Product Marketing Principal to define and lead product marketing strategies that drive growth, adoption, and retention. You’ll influence product strategy, develop positioning, messaging, and value propositions, translating complex capabilities into clear narratives for partners and customers.

This role sits at the intersection of product, marketing, growth, and the market.

Qualifications

• 7+ years of related marketing professional experience.
• Bachelor’s degree; in lieu of a degree, an additional two years of relevant experience beyond the qualifications listed above may be accepted.

Responsibilities

• Develops product positioning, messaging, and value propositions.
• Leads sales enablement with tools, content, training, and insights.
• Provides market intelligence through competitive analysis and research.
• Defines GTM strategy and coordinates cross-functional execution.

Skills

Marketing leadership

Go-to-market

Sales enablement

Cross-functional collaboration

Education

Bachelor’s degree

Job description

Coupe Health in Minnesota is seeking a Product Marketing Principal to define and lead product marketing strategies that drive growth, adoption, and retention. You’ll influence product strategy, develop positioning, messaging, and value propositions, translating complex capabilities into clear narratives for partners and customers.

This role sits at the intersection of product, marketing, growth, and the market.