Product Marketing Leader - Health Solutions GTM & Growth

Personify Health; Tempe (AZ); On-site; USD 90,000 - 145,000; Full time

Benefits offered by this job

Competitive base salary

Medical and dental benefits

Unlimited PTO

Mental health support

Professional development

Job summary

Personify Health is seeking a seasoned Product Marketing professional in the United States to own messaging, positioning, and go-to-market strategy for our health platform solutions. You will bridge Product, Sales, and Marketing to drive pipeline and win rates in a competitive market.

The role focuses on market insights, product launches, content development, and enabling sales with differentiated narratives across buyer personas. A collaborative, fast-paced environment awaits.

Qualifications

• Bachelor's degree in marketing, business administration, or a related field required; MBA a plus
• 7+ years of product marketing experience with launching and scaling complex products and services
• Direct experience in healthcare, health plans, health insurance, benefits administration, or third-party administration
• Experience with care navigation and advocacy solutions is a plus

Responsibilities

• Own positioning and messaging: Develop value propositions, product positioning, and messaging frameworks differentiated by market segment, buyer persona, and buying stage.
• Drive go-to-market strategy and product launches: Lead end-to-end GTM planning and execution from strategy to post-launch.
• Build market and competitive intelligence: Maintain knowledge of market segments, buyer personas, and competitors.
• Develop content and sales assets: Identify gaps, oversee creation, and contribute to decks, solution sheets, and case studies.
• Enable Sales and Strategic Account Executives: Equip Sales with tools, frameworks, and content for effective positioning.
• Set goals and report on impact: Establish measurable objectives and track performance.
• Mentor junior marketing team members: Coach and develop marketers in the team.
• Lead complex cross-functional work: Align Product, Sales, Marketing, and leadership.

Skills

Product marketing

Cross-functional collaboration

Strategic planning

Data-driven decisions

Healthcare domain knowledge

Education

Bachelor's degree in marketing or business

MBA

Tools

PowerPoint

Marketing analytics tools

CRM systems

Sales enablement platforms

Job description

Personify Health is seeking a seasoned Product Marketing professional in the United States to own messaging, positioning, and go-to-market strategy for our health platform solutions. You will bridge Product, Sales, and Marketing to drive pipeline and win rates in a competitive market.

The role focuses on market insights, product launches, content development, and enabling sales with differentiated narratives across buyer personas. A collaborative, fast-paced environment awaits.