Strategic Product Marketing Lead, Media Tech

Net Insight; United States; Remoto; USD 170.000 - 240.000; Tempo pieno

Descrizione del lavoro

Net Insight is seeking an experienced Director of Product Marketing to shape positioning, go-to-market strategy, and customer value for our media technology portfolio. You will own messaging, GTM plans and sales enablement across live sports, broadcast and IP/cloud workflows.

In this hands-on role, report to the Chief Marketing Officer and partner with Product, Sales and Marketing teams to translate complex technology into clear commercial stories and strong customer value.

Competenze

• 5–10 years in product marketing, solutions marketing, product management or commercial strategy within media technology or complex B2B tech.
• Strong knowledge of live sports production, broadcast workflows, and IP/cloud-based media workflows.
• Experience creating and executing GTM strategies for complex tech products or services.
• Ability to translate technical concepts into clear value propositions and customer stories.
• Excellent communication, presentation and storytelling skills for customers and internal stakeholders.
• Understanding pricing, packaging and service models.
• Collaborative, hands-on approach across Product, Sales, Marketing and technical teams.
• Curiosity about emerging technologies and AI/digital tools to improve efficiency.

Mansioni

• Define and drive the product marketing strategy for the media technology portfolio.
• Develop clear positioning, messaging and value propositions for customer segments and use cases.
• Lead go-to-market planning and commercial readiness for new products, services and launches.
• Translate complex capabilities into compelling customer benefits and commercial stories.
• Develop sales enablement content such as pitch decks, solution briefs, battlecards and case studies.
• Build market, customer and competitive insights to support decisions.
• Partner with Product Management, Sales, Commercial, Marketing, Operations and technical teams.
• Support strategic customer engagements, events, webinars and thought leadership activities.

Conoscenze

Product marketing leadership

Go-to-market strategy

Sales enablement

Storytelling & communication

Descrizione del lavoro

Net Insight is seeking an experienced Director of Product Marketing to shape positioning, go-to-market strategy, and customer value for our media technology portfolio. You will own messaging, GTM plans and sales enablement across live sports, broadcast and IP/cloud workflows.

In this hands-on role, report to the Chief Marketing Officer and partner with Product, Sales and Marketing teams to translate complex technology into clear commercial stories and strong customer value.