Product Marketing Lead, Playout & Infrastructure

Imagine Communications; Plano (TX); Remote; USD 100,000 - 150,000; Full time

Job summary

Imagine Communications is seeking a Product Marketing Manager for Playout and Infrastructure to drive market success across its portfolio. You will own positioning, messaging, and go-to-market plans, collaborating closely with product, engineering, sales, and marketing to translate roadmap into compelling propostions for broadcast customers.

You will lead the development of customer-ready content, case studies, white papers, and thought leadership, while equipping the sales team with tools to

Qualifications

• Track record in product marketing within broadcast technology or infrastructure vendors
• In-depth knowledge of broadcast playout, signal processing, and infrastructure markets
• Experience with market positioning, business development, and competitive analysis
• Strong global business acumen and customer orientation
• Excellent oral and written communication and storytelling skills

Responsibilities

• Own positioning and messaging for Playout and Infrastructure portfolio with clear value propositions
• Lead go-to-market strategy, define target audiences and channels
• Collaborate with Product Owners to shape GTM plans for new products/releases
• Develop high-impact content (case studies, white papers, thought leadership)
• Equip sales with battle cards, presentations and collateral for diverse buyers
• Own company voice across website, blog, and press content
• Strategize presence at events and forums to engage buyers and drive outcomes

Skills

Product marketing

Go-to-market strategy

Messaging & positioning

Content creation

Job description

Imagine Communications is seeking a Product Marketing Manager for Playout and Infrastructure to drive market success across its portfolio. You will own positioning, messaging, and go-to-market plans, collaborating closely with product, engineering, sales, and marketing to translate roadmap into compelling propostions for broadcast customers.

You will lead the development of customer-ready content, case studies, white papers, and thought leadership, while equipping the sales team with tools to