Lead Product Marketing Manager, Playout & Infrastructure

Imagine Communications; Oregon; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Imagine Communications seeks a Product Marketing Manager for Playout and Infrastructure. You will own market positioning, develop compelling messaging, and define go-to-market plans in close partnership with product, engineering, sales, and marketing teams.

You will lead content creation, support sales enablement, and drive market visibility through events and executive communications, balancing technical and business narratives.

Qualifications

• Track record in product marketing for broadcast technology or infrastructure.
• Knowledge of playout, infrastructure products and markets.
• Experience with market positioning and competitive analysis.
• Strong customer orientation and global business acumen.
• Ability to influence at multiple levels and build cross-functional relationships.

Responsibilities

• Own positioning and messaging for Playout and Infrastructure portfolio.
• Lead go-to-market strategy and define target audiences and channels.
• Collaborate with Product Owners to plan GTM for new releases.
• Develop high-impact content: case studies, white papers, thought leadership.
• Equip sales with tools: presentations, battle cards, deal materials.
• Own company voice across website, blog, and press content.
• Identify industry events and lead strategy for presence and outcomes.

Skills

Broadcast technology marketing

Product marketing

Go-to-market strategy

Messaging & positioning

Stakeholder management

Public speaking

Cross-functional leadership

Content development

AI-assisted research

Education

Bachelor's degree in a relevant field

Tools

AI tools

Job description

Imagine Communications seeks a Product Marketing Manager for Playout and Infrastructure. You will own market positioning, develop compelling messaging, and define go-to-market plans in close partnership with product, engineering, sales, and marketing teams.

You will lead content creation, support sales enablement, and drive market visibility through events and executive communications, balancing technical and business narratives.