Product Marketing Lead - Playout & Infrastructure (Broadcast)

Imagine Communications; Minneota (MN); Remote; USD 110,000 - 150,000; Full time

Job summary

Imagine Communications is seeking a Product Marketing Manager for our Playout and Infrastructure portfolio to own positioning, messaging, and go-to-market strategy, translating complex broadcast technology into customer value.

You will partner with product, engineering, sales, and support to shape launches, create high-impact content, and equip the sales team with battle cards and materials. You will drive market visibility through the website, blogs, press, and industry events.

Qualifications

• Experience shaping go-to-market strategies for complex broadcast technology or infrastructure products.
• Ability to translate technical roadmaps into clear buyer value propositions and messaging.

Responsibilities

• Own positioning and messaging for the Playout and Infrastructure portfolio, including differentiators.
• Lead go-to-market strategy and identify target audiences and channels.
• Collaborate with Product Owners to plan launches and post-launch evolution.
• Develop high-impact content: case studies, white papers, thought leadership.
• Equip the sales team with battle cards, presentations, and deal-specific materials.
• Maintain Imagine’s market voice across website, blogs, and press content.
• Shape presence at industry events and speaking forums.

Skills

Go-to-market strategy

Messaging & positioning

Cross-functional collaboration

Public speaking

Content creation

Market research

Broadcast technology

Job description

Imagine Communications is seeking a Product Marketing Manager for our Playout and Infrastructure portfolio to own positioning, messaging, and go-to-market strategy, translating complex broadcast technology into customer value.

You will partner with product, engineering, sales, and support to shape launches, create high-impact content, and equip the sales team with battle cards and materials. You will drive market visibility through the website, blogs, press, and industry events.