Playout & Infrastructure Product Marketing Lead

Imagine Communications; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Imagine Communications in the United States is seeking a Product Marketing Manager for Playout and Infrastructure to own the go‑to‑market strategy, positioning, and messaging across the portfolio. You will bridge technical roadmaps with market needs, shaping buyer narratives and competitive differentiation.

You will collaborate with product, engineering, sales, support, and marketing to define audiences, create compelling content, and enable the sales team with tools to win.

Qualifications

• Track record in product marketing within the context of a complex broadcast technology or infrastructure vendor.
• In‑depth knowledge of broadcast playout, signal processing, and infrastructure products and markets.
• Experience with market positioning, business development, and competitive analysis.
• Strong global business acumen and strong customer orientation.
• Ability to develop strategic relationships and sell the vision; ability to influence at multiple levels of an organization.
• Strong and effective oral and written communication skills.
• Ideally, a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Demonstrated ability to build strong cross‑functional relationships and lead effectively in a fluid, customer‑oriented environment; able to manage competing priorities and drive to results across diverse teams and stakeholders.
• Comfortable leveraging AI tools to accelerate research, content development, and analysis — using technology to work smarter and deliver higher‑quality output faster.

Responsibilities

• Own positioning and messaging for the Playout and Infrastructure portfolio — developing clear value propositions, buyer‑specific narratives, and competitive differentiators that translate complex technology into compelling reasons to choose Imagine
• Lead go‑to‑market strategy, defining target audiences, the messages that resonate with each, and how we reach them — building programs that find customers and help them find us
• Partner with Product Owners to shape go‑to‑market plans for new products and releases, ensuring market and buyer perspectives are embedded in how we develop, launch, and evolve the portfolio
• Lead the development of high‑impact content that moves buyers through the decision process — customer case studies, white papers, and thought leadership that demonstrate real‑world value and set Imagine apart
• Equip the sales team with the tools to compete and win — including presentations, product battle cards, and deal‑specific materials that communicate value clearly across technical, user, and economic buyers
• Own Imagine’s voice in the market through website, blog, and press content that reflects current positioning and speaks to the right audiences at the right moment
• Identify the industry events, trade shows, and speaking forums that matter most to our buyers, and lead the strategy for how Imagine shows up — what story we tell, who tells it, and what outcomes we drive

Skills

Broadcast knowledge

Playout & infrastructure

Market positioning

Competitive analysis

Global business acumen

Customer orientation

Strategic relationships

Communication

Public speaking

Cross-functional leadership

Influence across levels

AI tools

Job description

Imagine Communications in the United States is seeking a Product Marketing Manager for Playout and Infrastructure to own the go‑to‑market strategy, positioning, and messaging across the portfolio. You will bridge technical roadmaps with market needs, shaping buyer narratives and competitive differentiation.

You will collaborate with product, engineering, sales, support, and marketing to define audiences, create compelling content, and enable the sales team with tools to win.