Product Marketing Manager, Playout & Infrastructure

Imagine Communications; Saint Paul (MN); Remote; USD 120,000 - 180,000; Full time

Job summary

Imagine Communications is seeking a Product Marketing Manager for Playout and Infrastructure products to own the go-to-market strategy and messaging, partnering with product, engineering, sales, and marketing. You will shape positioning, develop buyer-specific narratives, and drive market success for broadcast technology solutions.

You will lead content creation and campaign programs, translating roadmap insights into compelling market strategies that resonate with buyers and empower sales.

Qualifications

• Track record in product marketing within the context of a complex broadcast technology or infrastructure vendor.
• In-depth knowledge of broadcast playout, signal processing, and infrastructure products and markets.
• Experience with market positioning, business development, and competitive analysis.
• Strong global business acumen and strong customer orientation.
• Ability to develop strategic relationships and influence across multiple levels.

Responsibilities

• Own the go-to-market strategy for Playout and Infrastructure products.
• Define target audiences, messaging, and channels to reach buyers.
• Lead content development (case studies, white papers) and enable the sales team.
• Collaborate with product, engineering, sales, support, and marketing to ensure alignment.

Skills

Broadcast experience

Market positioning

Competitive analysis

Job description

Imagine Communications is seeking a Product Marketing Manager for Playout and Infrastructure products to own the go-to-market strategy and messaging, partnering with product, engineering, sales, and marketing. You will shape positioning, develop buyer-specific narratives, and drive market success for broadcast technology solutions.

You will lead content creation and campaign programs, translating roadmap insights into compelling market strategies that resonate with buyers and empower sales.