Strategic Messaging Lead for Product Marketing

NetApp, Inc.; San Jose (CA); Hybrid; USD 200,000 - 230,000; Full time

Benefits offered by this job

Health Insurance

Retirement Plans

Stock Purchase Plan

RSUs

PTO

Job summary

NetApp, Inc. is seeking a Messaging Lead for Product Marketing in a hybrid San Jose role. You will own the storytelling framework, translate complex data storage concepts into compelling customer-facing copy, and drive messaging across solutions and launches.

Youll work closely with Product Marketing leadership and managers across functions to ensure differentiated, customer-driven narratives. Youll craft positioning statements, value propositions, and launch narratives, while partnering with

Qualifications

• Strategic messaging and storytelling expertise with hands-on writing ability.
• Ability to translate complex technical concepts into clear customer-facing copy.
• Experience shaping messaging strategy through strategic documents and guides.
• Collaborate with PMMs, Brand, Legal, Sales and GTM teams to ensure consistent messaging.

Responsibilities

• Lead messaging strategy for products, platforms, and capabilities with clear rationale.
• Provide data-driven guidance to PMM teams on framing products and launches.
• Write customer-facing messaging and develop positioning statements and value propositions.
• Create messaging frameworks, guides and launch narratives for multiple touchpoints.

Skills

Messaging strategy

Messaging execution

Storytelling

Cross-functional collaboration

Product marketing leadership

Education

Bachelor's degree or equivalent experience

Job description

NetApp, Inc. is seeking a Messaging Lead for Product Marketing in a hybrid San Jose role. You will own the storytelling framework, translate complex data storage concepts into compelling customer-facing copy, and drive messaging across solutions and launches.

Youll work closely with Product Marketing leadership and managers across functions to ensure differentiated, customer-driven narratives. Youll craft positioning statements, value propositions, and launch narratives, while partnering with