Strategic Product Marketing Lead

Leadout Capital; Austin (TX); Presencial; USD 100.000 - 150.000; Jornada completa

Descripción de la vacante

Salesforce is seeking a creative, motivated product marketer to drive and deliver innovative product marketing to support multiple product portfolios. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.

The role emphasizes developing core value propositions and fueling the sales pipeline while delivering growth through repeatable programs, with a strong focus on

Formación

• 5+ years of experience in product marketing, industry marketing, or corporate marketing.
• Strong communication skills, both written and verbal.
• Ability to strategize and craft compelling messaging.
• Drive hands-on tactical execution.
• Pick up and lead new projects even in the face of ambiguity.
• Experience will be evaluated based on alignment to the core competencies for the role.

Responsabilidades

• Lead and create the core value proposition and selling points.
• Translate our marketing & industry-focused initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.
• Operationalize our internal marketing communications.
• Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.
• Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
• Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.

Conocimientos

Product marketing

Communication

Messaging strategy

Tactical execution

Ambiguity handling

Cross-functional collaboration

Descripción del empleo

Salesforce is seeking a creative, motivated product marketer to drive and deliver innovative product marketing to support multiple product portfolios. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.

The role emphasizes developing core value propositions and fueling the sales pipeline while delivering growth through repeatable programs, with a strong focus on