Senior Director, Product Marketing Strategy

Salesforce; San Francisco (CA); Sur place; USD 182 000 - 305 000; Plein temps

Résumé du poste

Salesforce is seeking an experienced Product Marketer to lead a team and own messaging, positioning, and go-to-market programs across product lines. You will drive demand through compelling demos, content, events, and sales enablement while partnering with product, sales, and marketing to deliver differentiated customer experiences.

You will craft strategy, oversee assets, and mentor marketers, shaping campaigns that create trials, pipelines, and advocacy at scale.

Qualifications

• 8+ years in product marketing, industry marketing or corporate marketing.
• Experience leading a team of marketers.
• Excellent communication and ability to present to executives, partners, and customers.
• Expertise in cross-functional alignment with global stakeholders.
• Ability to create marketing assets including on-message demos and data sheets.
• Data analytics to drive marketing decisions and metrics.
• Strategize messaging and positioning for technology products.

Responsabilités

• Lead and empower a team of product marketers.
• Define a differentiated, customer-centric narrative, value props, positioning, and messaging.
• Drive creation of thought leadership content, demos, webinars, blogs, and case studies.
• Transform and operationalize marketing communications.
• Develop scalable processes to train sales and drive sales plays.
• Translate initiatives into actionable programs to drive growth.
• Partner with sales to develop marketing solutions that feed the pipeline.
• Collaborate with product teams to shape investments and innovation.
• Build core value propositions with product management and sales.
• Lead product launch plans and develop sales training materials.
• Deliver presentations to audiences of all sizes.

Connaissances

Product marketing

Team leadership

Executive communication

Cross-functional collaboration

Messaging & positioning

Data-driven decision making

Marketing assets creation

Product demos

Outils

Keynote

PowerPoint

Sales collateral

Description du poste

Salesforce is seeking an experienced Product Marketer to lead a team and own messaging, positioning, and go-to-market programs across product lines. You will drive demand through compelling demos, content, events, and sales enablement while partnering with product, sales, and marketing to deliver differentiated customer experiences.

You will craft strategy, oversee assets, and mentor marketers, shaping campaigns that create trials, pipelines, and advocacy at scale.