Product Marketing Director - Lead Strategy & Growth

salesforce.com, inc.; Chicago (IL); On-site; USD 182,000 - 305,000; Full time

Benefits offered by this job

Well-being reimbursement

Generous parental leave

Adoption assistance

Fertility benefits

Job summary

Salesforce is seeking a seasoned Product Marketer to lead a team of marketers, shaping differentiated product narratives and messaging. You will drive go-to-market programs, demos, webinars, blogs, and case studies to generate pipeline and growth.

Collaboration with sales, product, and field marketing will be essential to craft compelling value propositions and successful product launches. The ideal candidate has extensive experience in product marketing, strong executive communication, and a

Qualifications

• 8+ years of product marketing, industry marketing or corporate marketing.
• Experience leading and inspiring a team of marketers.
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers.
• Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholders.
• Ability to create a range of marketing assets (on-message product demo videos, slide decks in Keynote and PowerPoint), and product data sheets.
• Ability to use data and analytics to drive decision-making and deliver measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Responsibilities

• Lead and empower a team of product marketers.
• Define a clear, differentiated, customer-centric narrative, value props, positioning, and messaging.
• Drive the creation and delivery of thought leadership content, demos, webinars, blogs, and case studies to drive differentiated messages.
• Transform and operationalize internal and external marketing communications.
• Develop repeatable, scalable processes to train sales teams and drive always-on sales plays and programs.
• Translate marketing initiatives into actionable programs to drive growth.
• Partner with sales to develop marketing solutions that fuel the pipeline and close deals.
• Partner with product teams to shape differentiated product investments that drive innovation for customers.
• Build the core value proposition with input from product management, sales leadership, field marketing, and customer insights teams.
• Lead product launch plans and develop effective sales training materials.
• Deliver presentations to audiences of all sizes

Skills

8+ years product marketing

Team leadership

Executive communication

Cross-functional collaboration

Asset creation (Keynote / PowerPoint)

Data-driven decision making

Messaging & positioning

Tools

Apple Keynote

Microsoft PowerPoint

Job description

Salesforce is seeking a seasoned Product Marketer to lead a team of marketers, shaping differentiated product narratives and messaging. You will drive go-to-market programs, demos, webinars, blogs, and case studies to generate pipeline and growth.

Collaboration with sales, product, and field marketing will be essential to craft compelling value propositions and successful product launches. The ideal candidate has extensive experience in product marketing, strong executive communication, and a