Senior Director, Product Marketing (Service Strategy, Core, and AI)

Leadout Capital; San Francisco (CA); On-site; USD 180,000 - 270,000; Full time

Job summary

Salesforce, the Customer Company, is seeking a seasoned Product Marketer to lead a team and shape the vision, messaging, and strategy for market success. You will drive cross-functional initiatives, craft compelling narratives, and develop materials that educate sales and customers.

The role calls for strong executive presence, decisive storytelling, and the ability to operate with ambiguity across multiple regions and products.

Qualifications

• 8+ years of experience in product marketing, industry marketing or corporate marketing.
• Experience leading and inspiring a team of marketers.
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholders
• Ability to create a range of marketing assets (including on-message product demo videos, sharp slide decks in Keynote/PowerPoint), and product data sheets.
• Ability to use data and analytics to drive decision-making and deliver measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Responsibilities

• Lead and empower a team of product marketers.
• Define a clear, differentiated, customer-centric narrative, value props, positioning, and messaging.
• Drive the creation and delivery of thought leadership content, demos, webinars, blogs, and case studies.
• Transform and operationalize internal and external marketing communications.
• Develop repeatable, scalable processes to train sales teams and drive always-on sales plays.
• Translate marketing initiatives into actionable programs to drive growth.
• Partner with sales to develop marketing solutions that fuel the pipeline and close deals.
• Partner with product teams to shape differentiated product investments.
• Build the core value proposition and selling points with input from product management, sales leadership, and customer insights teams.
• Lead product launch plans and develop effective sales training materials.
• Confidently deliver presentations to audiences of all sizes

Skills

Team leadership

Executive communication

Cross-functional collaboration

Product marketing

Messaging & positioning

Data-driven decisions

Marketing assets creation

Effective storytelling

Tools

Apple Keynote

Microsoft PowerPoint

Job description

JOB DETAILS

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +Customer Service. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good, you’ve come to the right place.

At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, a sales pipeline, and ultimately, new

customers.

We are looking for a creative, motivated, and passionate Product Marketer who can lead a team, drive vision, messaging, awareness, and product marketing strategy. You will have demonstrable expertise in all areas of product marketing — product positioning & messaging, strategy and segmentation, customer & competitive intelligence, etc. You will have experience in

building scalable programs and demonstrate the ability to drive cross-functional alignment. Strong presentation skills, executive presence, and ability to deal with ambiguity are a must.

RESPONSIBILITIES

• Lead and empower a team of product marketers.

• Lead your team to define a clear, differentiated, customer-centric narrative, value props, positioning, and messaging.

• Drive the creation and delivery of thought leadership content, demos, webinars, blogs, and case studies to drive differentiated messages.

• Transform and operationalize internal and external marketing communications.

• Develop repeatable, scalable processes to better train sales teams and drive always-on sales plays and programs.

• Translate our marketing & industry-focused initiatives into actionable programs to help drive growth.

• Partner with sales to develop marketing solutions that fuel the pipeline and close deals

• Partner closely with product teams to shape differentiated product investments that drive innovation for our customers.

• Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams.

• Lead product launch plans and develop effective sales training materials.

• Confidently deliver presentations to audiences of all sizes

WHAT DOES THE IDEAL CANDIDATE LOOK LIKE?

Required Skills:

• 8+ years of experience in product marketing, industry marketing or corporate marketing.

• Experience leading and inspiring a team of marketers.

• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers

• Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholders

• Ability to create a range of marketing assets (including on-message product demo videos, sharp, succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), and product data sheets.

• Ability to use data and analytics to drive decision-making, as well as a consistent track record of setting and delivering against measurable marketing metrics.

• Ability to strategize and craft compelling messaging and positioning for technology products.

Preferred Skills:

• Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred

• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity

• A winning attitude that inspires optimism, fun, and the desire to always be learning!

BENEFITS & PERKS:

We have a public-facing website at https://salesforcebenefits.com/index.html that explains our benefits, including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more. Visit for the full breakdown!