Senior Director, Product Marketing & Strategy

Salesforce; Bellevue (WA); On-site; USD 182,000 - 305,000; Full time

Job summary

Salesforce is seeking a creative, motivated Product Marketer to lead a team and drive vision, messaging, awareness, and product marketing strategy.

You will shape product positioning, segmentation, and messaging, partner with sales and product teams to align initiatives, and develop scalable programs, demos, webinars, blogs, and case studies to fuel growth and differentiate Salesforce in a competitive market.

Qualifications

• 8+ years of experience in product marketing, industry marketing or corporate marketing.
• Experience leading and inspiring a team of marketers.
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers.
• Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholders.
• Ability to create a range of marketing assets (including on-message product demo videos, sharp, succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), and product data sheets.
• Ability to use data and analytics to drive decision-making, as well as a consistent track record of setting and delivering against measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Responsibilities

• Lead and empower a team of product marketers.
• Lead your team to define a clear, differentiated, customer-centric narrative, value props, positioning, and messaging.
• Drive the creation and delivery of thought leadership content, demos, webinars, blogs, and case studies to drive differentiated messages.
• Transform and operationalize internal and external marketing communications.
• Develop repeatable, scalable processes to better train sales teams and drive always-on sales plays and programs.
• Translate our marketing & industry-focused initiatives into actionable programs to help drive growth.
• Partner with sales to develop marketing solutions that fuel the pipeline and close deals
• Partner closely with product teams to shape differentiated product investments that drive innovation for our customers.
• Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams.
• Lead product launch plans and develop effective sales training materials.
• Confidently deliver presentations to audiences of all sizes

Skills

Product marketing

Leadership

Executive communication

Cross-functional alignment

Storytelling

Messaging & positioning

Analytics

Presentations

Tools

Apple Keynote

Microsoft PowerPoint

Job description

Salesforce is seeking a creative, motivated Product Marketer to lead a team and drive vision, messaging, awareness, and product marketing strategy.

You will shape product positioning, segmentation, and messaging, partner with sales and product teams to align initiatives, and develop scalable programs, demos, webinars, blogs, and case studies to fuel growth and differentiate Salesforce in a competitive market.