Strategic Product Launch & GTM Manager

Onetrust-; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

OneTrust is seeking an experienced Product Marketing Manager to lead go-to-market planning, coordination, and execution of complex product releases. You will own end-to-end launch management, develop integrated release plans, and ensure alignment with GTM strategies across Product Operations, Marketing, Enablement, Sales and Customer Success.

You will act as the voice of the customer, delivering simple, value-centric assets while mitigating risks and driving cross-functional collaboration in a

Responsibilities

• Own end-to-end marketing release management for multiple concurrent launches.
• Develop and maintain integrated release plans, timelines, milestones, and readiness criteria.
• Act as the voice of the customer, ensuring field and customer facing deliverables are simple, value-centric and actionable.
• Ensure alignment between product development schedules and marketing GTM plans.
• Proactively identify risks, dependencies, and constraints; drive mitigation plans to keep releases on track.
• Serve as the primary point of contact for marketing release readiness with cross-functional teams.
• Facilitate release reviews, launch readiness checkpoints, and go/no-go decisions.
• Drive clarity on roles, deliverables, and ownership across launch stakeholders.
• Define and evolve marketing release management processes, tools, and best practices to scale with the business.
• Create standardized launch frameworks, playbooks, and templates to improve speed and consistency.
• Ensure accuracy, completeness, and timely handoff of launch assets across channels.
• Maintain executive-ready visibility into launch status, risks, and outcomes.

Skills

Release management

Cross-functional leadership

Operational excellence

Communication

Measurement & analytics

Job description

OneTrust is seeking an experienced Product Marketing Manager to lead go-to-market planning, coordination, and execution of complex product releases. You will own end-to-end launch management, develop integrated release plans, and ensure alignment with GTM strategies across Product Operations, Marketing, Enablement, Sales and Customer Success.

You will act as the voice of the customer, delivering simple, value-centric assets while mitigating risks and driving cross-functional collaboration in a