GTM Launch Manager: Multi-Market & Data-Driven

Digital Prospectors; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Digital Prospectors is seeking a disciplined GTM Project Manager to lead product launches from handover through in-market results across multiple brands and markets. You will build rollout plans, coordinate marketing assets and field activities, and manage external vendors and Brand Ambassadors while tracking sell-through against forecasts.

As a highly organized, data-driven professional, you will maintain a rolling 180-day GTM calendar, coordinate with Sales Leadership for field capacity, and

Qualifications

• Four or more years of experience in project management, go-to-market, trade marketing, or brand operations.
• Experience coordinating field sales teams, creative vendors, and retail partners.
• Experience briefing and managing external design or creative agencies against deadlines, budgets, and service levels.
• Strong analytical skills, including demand forecasting and sell-through reporting by location and SKU.
• Highly organized and process-driven, with experience documenting repeatable playbooks and improving processes after each cycle.
• Clear, direct communication skills and the ability to drive execution across teams without direct authority.

Responsibilities

• Maintain a rolling 180-day go-to-market calendar covering new products and product improvements across multiple markets and brands.
• Take ownership of products at the defined handover point and carry them through launch.
• Build rollout plans for each launch, including target locations, dates, sampling, assets, and forecasts.
• Coordinate with Sales Leadership to align launch plans with field team capacity.
• Brief and manage outsourced design and creative vendors, including deadlines, reviews, and compliance.
• Manage the central repository and request process for sales and marketing assets.
• Ensure every product has accurate images and descriptions across retail platforms.
• Document and enforce state-by-state marketing compliance requirements before distribution.
• Maintain the event calendar by market with vendor days and sampling activities.
• Schedule and fulfill event requests and staff vendor days via Brand Ambassadors.
• Track launch execution by location and publish status updates.
• Report sell-through against forecast by market, location, and SKU.
• Maintain and improve tiered launch playbooks from lessons learned.
• Establish ROI tracking for advertising and menu-campaign spend.

Skills

Project management

Go-to-market

Trade marketing

Brand operations

Demand forecasting

Sell-through reporting

Adobe Creative Cloud

Canva

CRM systems

Tools

Adobe Creative Cloud

Canva

CRM systems

Job description

Digital Prospectors is seeking a disciplined GTM Project Manager to lead product launches from handover through in-market results across multiple brands and markets. You will build rollout plans, coordinate marketing assets and field activities, and manage external vendors and Brand Ambassadors while tracking sell-through against forecasts.

As a highly organized, data-driven professional, you will maintain a rolling 180-day GTM calendar, coordinate with Sales Leadership for field capacity, and