Brand Story & Content Lead (On-Site)

Fotlinc; Nashville (TN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, vision insurance

401(k)

Job summary

Fotlinc in Nashville, TN, seeks a Brand Content Manager to shape and protect our brand narratives across digital touchpoints. This on-site role includes onboarding travel to Bowling Green, KY, and close collaboration with Marketing, Sales, Brand Communications, e-commerce, and agencies.

You will establish editorial standards, maintain content calendars, and drive consistency across e-commerce, social, PR, and retail media while optimizing for discovery and conversion.

Qualifications

• Bachelor’s degree or equivalent experience in journalism, communications, marketing, or related field.

Responsibilities

• Lead editorial planning and delivery across priority consumer touchpoints.
• Maintain distinct brand voice and visual standards across e-commerce, social, PR, search, and retail media.
• Collaborate with Marketing, Sales, Brand Communications, e-commerce, agencies, and partners to ensure aligned narratives.
• Translate trends into content tests and optimization opportunities.
• Oversee content production from concept to final asset on time and budget.
• Build and lead a seven-person creative team with clear priorities and development paths.

Skills

Editorial leadership

Brand storytelling

Strategic planning

Results orientation

Systems thinking

Collaboration

Education

Bachelor's degree (journalism, communications, marketing, business)

6+ years brand journalism/editorial leadership

Tools

Photo/Video editing tools

Content management systems

Web analytics/SEO tools

Social media management platforms

Job description

Fotlinc in Nashville, TN, seeks a Brand Content Manager to shape and protect our brand narratives across digital touchpoints. This on-site role includes onboarding travel to Bowling Green, KY, and close collaboration with Marketing, Sales, Brand Communications, e-commerce, and agencies.

You will establish editorial standards, maintain content calendars, and drive consistency across e-commerce, social, PR, and retail media while optimizing for discovery and conversion.