Nashville PR & Influencer Lead

Fotlinc; Nashville (TN); Sur place; USD 90 000 - 140 000; Plein temps

Avantages offerts par ce poste

Competitive Pay

Medical, dental, vision insurance

Vacation

Paid holidays

401(k)

Résumé du poste

Fotlinc is seeking an on-site Public Relations & Influencer Manager in Nashville, TN, with travel to Bowling Green, KY for onboarding. You will strengthen brand relevance by building an earned-media, influencer, and affiliate ecosystem for the Fruit family of brands, translating priorities into culturally resonant narratives and measurable visibility.

We seek a proven storyteller with strong media relationships, an understanding of e-commerce, and the ability to lead cross-functional teams

Qualifications

• Bachelor’s degree or equivalent experience in communications, journalism, marketing, business administration, or a related field.
• 6+ years of experience in public relations, communications, consumer marketing, or related field preferred.
• Exceptional writing, editing, presentation, and interpersonal communication skills.
• Proven media relationships and a record of securing brand and product coverage in top-tier consumer outlets.
• Strong understanding of e-commerce, affiliate commerce, publisher expectations, and digital influence practices.
• Experience with media databases, monitoring and reporting platforms, influencer discovery or management tools, and affiliate tracking or e-commerce integration tools.
• Demonstrated success leading ambassador or influencer programs for a consumer brand or agency.
• Ability to align cross-functional partners across Brand Communications, Brand Marketing, Digital Commerce, and agency teams.

Responsabilités

• Lead earned-media, influencer, and affiliate plans that translate brand priorities into stories.
• Establish message hierarchies and editorial roadmaps aligned to cultural moments and seasonality.
• Produce external communications that improve message consistency and resonance across channels.
• Increase high-quality brand coverage through outreach to media and publishers.
• Expand affiliate activity to drive traffic, engagement, and revenue.
• Create briefings, events, and opportunities that advance communication goals.
• Build and sustain relationships with journalists, creators, affiliates, publishers, and their teams.
• Develop an always-on pipeline of brand-aligned partners to extend reach.
• Ensure partners deliver quality, brand-safe work on time.
• Monitor coverage to identify opportunities, risks, and needed corrections.
• Protect brand integrity through partner vetting and brand-safety standards.
• Lead cross-functional ideation and provide recommendations to align stakeholders.

Connaissances

Exceptional writing

Media relations

Editorial storytelling

Interpersonal communication

Formation

Bachelor’s degree in communications, journalism, marketing, business administration, or related field

6+ years of experience in public relations or related field

Outils

Media monitoring platforms

Influencer discovery tools

Affiliate tracking tools

E-commerce integration tools

Description du poste

Fotlinc is seeking an on-site Public Relations & Influencer Manager in Nashville, TN, with travel to Bowling Green, KY for onboarding. You will strengthen brand relevance by building an earned-media, influencer, and affiliate ecosystem for the Fruit family of brands, translating priorities into culturally resonant narratives and measurable visibility.

We seek a proven storyteller with strong media relationships, an understanding of e-commerce, and the ability to lead cross-functional teams