Brand Content Director

Fotlinc; Nashville (TN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Pay

Medical, dental, vision, life &/or

Vacation

Paid holidays

401(k)

Job summary

Fotlinc is seeking a Brand Content Manager to lead the articulation of our brand story across digital touchpoints. This on-site role in Nashville will shape written and visual expression for the Fruit family, translating priorities into platform-ready narratives that boost relevance, discovery, engagement, and sales.

The role requires strong editorial leadership, cross-functional partnership, and the creation of scalable content systems to ensure a clear, consistent brand story wherever

Qualifications

• Bachelor’s degree in journalism, communications, marketing, business administration, or related field; equivalent relevant experience may be considered.
• 6+ years of progressive experience in brand journalism, editorial leadership, content marketing, or related field.
• Exceptional writing, editing, interviewing, and storytelling skills; videography and/or photography expertise preferred.
• Demonstrated success leading creative teams and managing on-set or live productions from concept through final delivery.
• Advanced proficiency with photo and video editing tools and broad experience across content creation and editing platforms.
• Experience with content management, workflow management, digital asset management, web analytics, SEO/GEO, and social media management systems.
• Proven ability to interpret business and consumer data, communicate insights, and convert findings into actionable content plans; consumer retail experience preferred.
• Strong cross-functional leadership skills with experience partnering across e-commerce, Brand Communications, Brand Marketing, Sales, agencies, vendors, and retail partners.
• Highly organized, detail-oriented, and able to manage multiple priorities, stakeholders, budgets, and deadlines in a fast-paced environment.
• Ability to travel and work the hours necessary to support production schedules and critical project deadlines.

Responsibilities

• Lead development of editorial plans and ensure timely delivery across platforms.
• Maintain distinct written and visual standards for each brand across e-commerce, social, PR, search, and retail media.
• Ensure content is discoverable, engaging, and aligned with brand voice and legal standards.
• Build partnerships across Marketing, Sales, Brand Communications, e-commerce, agencies, vendors, and retail media.
• Create scalable content systems linking plans, workflows, assets, analytics, SEO, GEO, and social management.
• Guide content production from concept to final asset within budget and quality standards.

Skills

Writing & storytelling

Editorial leadership

Cross-functional leadership

Content strategy

Editing & proofreading

Communication skills

Education

Bachelor's degree

Tools

Content management

Workflow management

Digital asset management

Web analytics

SEO/GEO

Job description

Fotlinc is seeking a Brand Content Manager to lead the articulation of our brand story across digital touchpoints. This on-site role in Nashville will shape written and visual expression for the Fruit family, translating priorities into platform-ready narratives that boost relevance, discovery, engagement, and sales.

The role requires strong editorial leadership, cross-functional partnership, and the creation of scalable content systems to ensure a clear, consistent brand story wherever