Strategic PR & Communications Lead, North America

WD; San Jose (CA); On-site; USD 111,000 - 148,000; Full time

Job summary

WD is seeking an experienced communications professional to join its Public Relations/Analyst Relations team. In this Individual Contributor role, you will surface the right stories, manage the communications calendar, and coordinate priorities across the organization, driving proactive media relations across North America from our Irvine or San Jose offices.

You will develop compelling narratives, work with agencies, track milestones, support executive visibility, and measure impact to

Qualifications

• 5–8+ years of communications experience in a global tech company or agency.
• B2B / enterprise technology experience; data storage, cloud infrastructure, or AI landscape is a plus.
• Proven experience managing complex programs with multiple workstreams and deadlines.
• Experience creating multi-channel campaigns across earned, owned, and paid channels.

Responsibilities

• Manage day-to-day media relations in North America (pitching, inquiries, journalist relationships).
• Develop story angles, pitches, press releases, and Q&As translating WD's priorities into coverage.
• Collaborate with agencies and subject matter experts to build narratives and assets.
• Track program status, milestones, and activity with regular reporting.
• Support executive visibility programs including submissions, awards, and briefings.
• Build and execute campaigns for momentum media outside main news cycles.
• Measure coverage and translate data into actionable insights.
• Maintain a communications calendar aligning campaigns, launches, events, and announcements.
• Identify gaps and risks in the schedule and surface them early.
• Partner with content, social, and digital teams to amplify PR across channels.

Skills

Media relations

B2B / enterprise tech

Program management

Stakeholder management

Writing & storytelling

Analytics & measurement

Education

Bachelor's degree in communications

Advanced degree preferred

Tools

Meltwater

Job description

WD is seeking an experienced communications professional to join its Public Relations/Analyst Relations team. In this Individual Contributor role, you will surface the right stories, manage the communications calendar, and coordinate priorities across the organization, driving proactive media relations across North America from our Irvine or San Jose offices.

You will develop compelling narratives, work with agencies, track milestones, support executive visibility, and measure impact to