Public Relations Manager

First Point Group; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

First Point Group is seeking a Public Relations Manager to lead brand storytelling, media engagement, and reputation management across the US and Canada. The role emphasizes strategic, hands-on PR for consumer products with strong growth potential.

You will drive product-launch communications, secure top-tier coverage, and shape the market-facing narrative while collaborating with cross-functional teams for integrated campaigns.

Qualifications

• 3–5+ years of PR experience in consumer electronics, home products, lifestyle, or related sectors.
• Proven success securing coverage in top US media outlets.
• Strong media network or ability to build relationships quickly.
• Excellent writing, storytelling, and stakeholder management skills.

Responsibilities

• Develop and execute North America PR strategies to increase brand awareness.
• Build and maintain relationships with journalists, editors, influencers, and industry stakeholders.
• Secure earned media coverage across consumer tech, lifestyle, home, design, and business publications.
• Lead communications planning for new product launches, seasonal campaigns, and major industry events.
• Craft press releases, media pitches, executive talking points, and other external communications.
• Monitor media coverage, industry trends, and brand sentiment while managing reputation-related issues.
• Coordinate with marketing, product, social, retail, and agency partners to ensure integrated communications.

Skills

Media relations

Storytelling

Written comms

Stakeholder management

Product launches

Tools

Muck Rack

Meltwater

Cision

Job description

Our client is a fast-growing global consumer technology and home lifestyle brand with a strong presence across North America, e-commerce leadership, and expanding retail partnerships. As part of continued growth, they are seeking a Public Relations Manager to lead brand storytelling, media engagement, and reputation management across the US and Canada.

This is an exciting opportunity for a strategic and hands-on PR professional who enjoys building brand visibility, driving impactful media coverage, and shaping communications for innovative consumer products.

Key Responsibilities

• Develop and execute North America PR strategies to increase brand awareness and market credibility.
• Build and maintain relationships with journalists, editors, influencers, and industry stakeholders.
• Secure earned media coverage across consumer tech, lifestyle, home, design, and business publications.
• Lead communications planning for new product launches, seasonal campaigns, and major industry events.
• Craft press releases, media pitches, executive talking points, and other external communications.
• Monitor media coverage, industry trends, and brand sentiment while managing reputation-related issues.
• Coordinate with marketing, product, social, retail, and agency partners to ensure integrated communications.

What We're Looking For

• 3-5+ years of public relations experience, ideally within consumer electronics, home products, lifestyle, or related sectors.
• Proven success securing coverage in top-tier US media outlets.
• Strong media network or demonstrated ability to build relationships quickly.
• Excellent writing, storytelling, and stakeholder management skills.
• Experience supporting product launches and high-visibility marketing campaigns.
• Familiarity with PR measurement and media intelligence platforms such as Muck Rack, Meltwater, or Cision.

Location

• United States (Remote)
• Strong preference for candidates based in New York

Why Join

• Join a high-growth international consumer brand expanding its North American influence.
• Own the market-facing narrative and communications strategy.
• Work cross-functionally with senior marketing, product, and leadership teams.
• Enjoy significant visibility, ownership, and career growth opportunities.