Strategic Performance Marketing Lead: Scale ROAS & Growth

Targethigh; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Targethigh is seeking a strategic leader to own performance marketing for diverse North American clients. You will plan and optimize PPC campaigns across Google Ads, Meta Ads, and LinkedIn, while mentoring a team of specialists.

Responsibilities include implementing GA4/GTM tracking, managing budgets, and driving ROAS. You will collaborate with creatives, sales, and web teams to scale campaigns and deliver client results.

Qualifications

• Minimum 7 years of hands-on experience in performance marketing.
• Minimum 3 years of experience managing teams or leading paid media operations preferred.
• Strong expertise in Google Ads and Meta Ads is mandatory.
• Proven experience managing significant monthly advertising budgets.
• Strong knowledge of Google Analytics 4, GTM, Looker Studio, and conversion tracking.
• Experience with CRM systems, marketing automation, and lead attribution.
• Ability to independently develop and execute performance marketing strategies.
• Strong analytical, leadership, communication, and client management skills.
• Experience working in a digital marketing agency with multiple clients is highly preferred.
• Experience managing campaigns for North American clients is a strong advantage.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn, and more.
• Lead and mentor a team of PPC specialists and digital marketers.
• Implement advanced conversion tracking with GA4, GTM, Meta Pixel, and API.
• Develop performance marketing strategies for multiple clients.
• Monitor KPIs: ROAS, ROI, CPL, CPA, CAC, CTR, and conversions.
• Collaborate with creative, content, sales, and web teams.
• Build landing pages and lead-nurturing workflows.
• Integrate CRM with ad platforms to track leads through to sales.
• Prepare performance dashboards and present insights to management.

Skills

Performance marketing

Team leadership

Analytical thinking

Client management

Strategic planning

Tools

Google Ads

Meta Ads

GA4

GTM

Looker Studio

CRM systems

Job description

Targethigh is seeking a strategic leader to own performance marketing for diverse North American clients. You will plan and optimize PPC campaigns across Google Ads, Meta Ads, and LinkedIn, while mentoring a team of specialists.

Responsibilities include implementing GA4/GTM tracking, managing budgets, and driving ROAS. You will collaborate with creatives, sales, and web teams to scale campaigns and deliver client results.