Remote Performance Marketing Lead for B2B ROAS Growth

Blacksmith Agency LLC; Arkansas; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will lead targeting, budget calls, roadmap development, and narrative during client asks, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS/CPA, and drive long-term client relationships with clear reporting on the numbers.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA improvement track record.
• Agency experience across multiple clients.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and manage conversion tracking using GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain numbers on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will lead targeting, budget calls, roadmap development, and narrative during client asks, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS/CPA, and drive long-term client relationships with clear reporting on the numbers.