Strategic Partner Marketing Lead - GSI & RSI

Anthropic; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Anthropic in San Francisco seeks a Partner Marketing Manager for Global and Regional System Integrators to own marketing for services partners, including Global Premier GSIs and RSIs, driving joint plans, campaigns, and executive programs.

You will collaborate with Partner Account Managers, Alliances, and the Campaigns team to convert partner deliveries into customer proof, manage MDF, and measure ROI while scaling successful playbooks for enterprise deals.

Qualifications

• Built and run partner marketing programs with GSIs, major consulting firms, or regional systems integrators.
• Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives.
• Develop joint value propositions with clear business outcomes for enterprise customers.
• Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control.
• Own a partner portfolio end to end within a team strategy, and know when to elevate.
• Be highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality.
• Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar.
• Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results.
• Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities.
• Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success.
• Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly.

Responsibilities

• Own joint marketing plans for an assigned group of high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals.
• Develop joint campaigns and executive programs aimed at C-suite and senior decision-makers at enterprise customers.
• Work with Partner Account Managers and Alliances to identify priority accounts and build account-based plays that leverage partner relationships.
• Lead joint announcements from first draft through approvals, ensuring partner copy aligns with Anthropic's messaging and brand standards.
• Spot RSIs gaining traction and help them grow into higher tiers.
• Build joint value propositions, messaging, and enablement materials that help partners position Claude with enterprise clients.
• Turn partner deliveries into proof: capture wins for sellers, and work with Customer Marketing to produce partner-led customer stories.
• Get partners carrying Anthropic's priority messages and launches, and integrate them into Anthropic campaigns with the Campaigns team.
• Apply co-marketing guidelines, campaign kits and self-serve assets across partners.

Skills

Partner marketing

GSI experience

Executive-level content

Enterprise marketing

Account-based marketing

Job description

Anthropic in San Francisco seeks a Partner Marketing Manager for Global and Regional System Integrators to own marketing for services partners, including Global Premier GSIs and RSIs, driving joint plans, campaigns, and executive programs.

You will collaborate with Partner Account Managers, Alliances, and the Campaigns team to convert partner deliveries into customer proof, manage MDF, and measure ROI while scaling successful playbooks for enterprise deals.