Enterprise Partner Marketing Manager — GSI & RSI

Anthropic; New York (NY); Sur place; USD 130 000 - 180 000; Plein temps

Résumé du poste

Anthropic seeks a Partner Marketing Manager for Global and Regional System Integrators to own marketing for our services partners, including Global Premier GSIs and regional systems integrators. You will report to the lead for Services Partner Marketing and collaborate with each partner's Account Manager to align goals and messaging.

You’ll develop joint plans, run executive programs, coordinate campaigns, events, and enablement, and translate partner deliveries into customer proof.

Qualifications

• Have built and run partner marketing programs with Global System Integrators or regional systems integrators
• Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives
• Are skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers
• Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control
• Can own a partner portfolio end to end within a team strategy, and know when to elevate
• Are highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality
• Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar
• Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
• Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
• Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
• Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly

Responsabilités

• Own joint marketing plans for an assigned group of high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals
• Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C-suite and senior decision-makers at enterprise customers
• Work with Partner Account Managers and the Alliances team to identify priority accounts and build account-based plays that leverage partner relationships
• Lead joint announcements from first draft through approvals, holding partner copy to Anthropic's messaging and brand standards
• Spot RSIs gaining traction and help them grow into higher tiers
• Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with their enterprise clients
• Turn partner deliveries into proof: capture wins for sellers, and work with Customer Marketing to produce partner-led customer stories that meet each partner's tier requirements
• Get your partners carrying Anthropic's priority messages and launches, and build them into Anthropic's own campaigns with the Campaigns team
• Put the team's co-marketing guidelines, campaign kits and self-serve assets to work across your partners
• Lead end-to-end execution with your partners, coordinating across product marketing, demand generation, field marketing, events and agencies
• Manage partner funding (MDF/co-op) for your partners and track ROI on joint investments
• Track and report partner-sourced and influenced pipeline, story output, and campaign ROI, with 30/60/90-day pipeline tracking on every activation
• Represent Anthropic at partner events, executive briefings, and industry conferences as needed
• Feed what works back into playbooks the scaled programs team can run across the wider partner network

Description du poste

Anthropic seeks a Partner Marketing Manager for Global and Regional System Integrators to own marketing for our services partners, including Global Premier GSIs and regional systems integrators. You will report to the lead for Services Partner Marketing and collaborate with each partner's Account Manager to align goals and messaging.

You’ll develop joint plans, run executive programs, coordinate campaigns, events, and enablement, and translate partner deliveries into customer proof.