Strategic Paid Social Lead & Campaign Optimizer

Carnival; Oklahoma City (OK); Remote; USD 54,200 - 73,200; Full time

Benefits offered by this job

Travel privileges for you and family

Health benefits

401(k) plan

Employee stock purchase plan

Education and professional development

Job summary

Carnival is seeking an experienced Social Media Specialist to join our paid media team in Oklahoma City. You will create, execute, and optimize paid social campaigns and contribute to the strategic direction of our integrated marketing initiatives.

Responsibilities include planning and optimizing campaigns, developing social strategies, and delivering insights through analytics. This role requires strong experience in paid media across video, display, and social channels.

Qualifications

• Minimum three years of experience in media or advertising.
• At least one year of experience in targeted media planning.
• Strong familiarity with advertising systems and technologies (e.g., Meta, Google).
• Experience managing paid media across video, display, and social channels.

Responsibilities

• Plan, activate, and manage virtual media campaigns with emphasis on paid social, brand, and performance results.
• Develop, present, and maintain social media strategies and packages, including programmatic buying.
• Construct strategic motion plans, optimize paid social techniques, and generate awareness and engagement metrics.
• Assist with social media analytics, collaborating with partners to deliver insights and optimize campaigns.
• Provide leadership across social media tools – audience targeting, platform selection, algorithmic optimization.
• Manage execution of virtual media strategies, especially paid social.
• Act as a change agent and articulate Carnival's value to internal teams and leadership.

Skills

Paid media expertise

Programmatic buying

Campaign optimization

Ad tech familiarity

Education

Bachelor's degree in Marketing or related

Tools

Meta

Google

Ad servers

Job description

Carnival is seeking an experienced Social Media Specialist to join our paid media team in Oklahoma City. You will create, execute, and optimize paid social campaigns and contribute to the strategic direction of our integrated marketing initiatives.

Responsibilities include planning and optimizing campaigns, developing social strategies, and delivering insights through analytics. This role requires strong experience in paid media across video, display, and social channels.