Paid Social Strategist

Spinutech; Tampa (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Spinutech is seeking a Paid Social Media Strategist to plan, analyze, recommend, and execute paid social media strategies for multiple clients. You will lead campaigns across Meta, LinkedIn, TikTok, Reddit, and YouTube while maintaining strong client relationships and proactive communication.

The role emphasizes data-driven strategy, clear storytelling of results, and collaboration with analytics teams to ensure accurate tracking and reporting. A strong agency background is preferred.

Qualifications

• 3+ years of experience managing paid social strategy for brands in an agency setting.
• Proficient with Meta Business Manager, TikTok, Reddit, YouTube and LinkedIn.
• Experience with Google Tag Manager and Google Analytics.
• Experience with Commerce Manager and catalog/product feed setup with vendors such as Feedonomics.
• Strong Excel/Google Sheets and data analytics skills.

Responsibilities

• Design, implement and optimize paid social strategies for diverse clients.
• Understand client budgets and goals in relation to the bigger picture.
• Present to key stakeholders and communicate insights clearly.
• Develop audience lists and targeting strategies for campaigns.
• Turn data into actionable results and robust client storytelling.
• Collaborate with data/analytics teams to ensure accurate tracking and reporting.
• Stay updated on paid social trends to improve campaigns.
• Proofread work for accuracy and detail.

Skills

Paid social strategy

Agency experience

Stakeholder communication

Multi-platform ads

Data analytics

Campaign optimization

Tools

Meta Business Manager

Google Tag Manager

Google Analytics

Feedonomics

Job description

We are seeking a Paid Social Media Strategist with experience in running complex paid social campaigns to plan, analyze, recommend and execute paid social media strategies to meet our clients’ digital marketing goals. In this role, you will be responsible for providing a proactive service to clients, maintaining and growing strong relationships, and supporting the growth of existing clients.

This position is open only to candidates who reside in the United States and are authorized to work in the U.S. without the need for current or future employer sponsorship.

Have 3+ years of experience managing paid social strategy for brands in an agency setting. Platforms include Meta, LinkedIn, TikTok, Reddit, and YouTube.

Proactively process and document all information needed for efficient and detail-oriented work.

Have managed multiple accounts and campaigns simultaneously, while keeping performance and communication tight between internal and external stakeholders. Proactively communicating, documenting communication, and taking pride in work quality that is both internal and client-facing.

Love data but know that strategy is more than numbers. Can lead client conversations around their data and results with clarity, confidence, and strategic insight.

Responsibilities

• Design, implement and optimize paid social media strategies to achieve marketing goals for a variety of clients across multiple industries
• Understanding clients’ budget and business goals as it relates to the bigger picture
• Client-facing and presenting to key stakeholders
• Recommend targeting strategies and develop audience lists for future campaigns
• Develop strong insights and turn data into actionable results. Deliver the story behind the data to key stakeholders
• Actively work with the data and analytics team to ensure tracking and reporting is accurate
• Stay abreast of paid social media trends and best practices to bring clients the best strategies and recommendations proactively
• Proofread and quality check with a focus on accuracy and attention to detail
• Understanding of high converting landing pages, upsells, LTV and associated areas to help drive ROAS
• Build and execute social media advertising funnels

Requirements

• Agency experience
• 3+ years of experience in paid social media marketing
• Proficient with Meta Business Manager, Tik Tok, Reddit, YouTube and LinkedIn
• Technical understanding of social platform reporting tools
• Experience working with creative teams to provide creative direction, best practices, and the creative strategy needed to optimize paid campaigns.
• Experience with Google Tag Manager, Google Analytics
• Experience with Commerce Manager and setting up catalogs and product feed setup with 3rd party vendors, such as Feedonomics
• Strong working knowledge of Excel, Google Sheets, and data analytics
• Strong working knowledge of how to market and communicate to specific client audiences across all mainstream social media channels
• Experience with running paid campaigns on social channels
• Experience working in a fast-paced environment