Senior Paid Media Strategist

VI Marketing and Branding; Oklahoma City (OK); On-site; USD 60,000 - 90,000; Full time

Job summary

VI Marketing and Branding in Oklahoma City is seeking a Senior Paid Media Specialist to join the Digital Strategy team. You will lead campaign management, craft targeting recommendations, and ensure timely, accurate ad operations and reporting.

The role focuses on social and digital platforms, collaboration across teams, and hands-on guidance for coordinators, with emphasis on data-driven optimization and budget monitoring.

Qualifications

• Bachelor's degree in marketing, advertising, communications or related field.
• 1-3 years of digital media execution.
• Strong writing and communication skills.
• Excellent organizational and quantitative/analytical skills.

Responsibilities

• Lead and manage campaign management for the assigned account list.
• Provide targeting recommendations based on platform knowledge.
• Collaborate with Digital Strategy team and oversee ad operations coordination.
• Construct campaign performance reports and optimize budgets.

Skills

Strong communication skills

Analytical skills

Attention to detail

Team collaboration

Education

Bachelor's degree in marketing/advertising/communications

Tools

Microsoft Office (Excel, Word, PPT)

Google Ads

Google Analytics

Google Data Studio

Google Ads Certification

Job description

VI Marketing and Branding in Oklahoma City is seeking a Senior Paid Media Specialist to join the Digital Strategy team. You will lead campaign management, craft targeting recommendations, and ensure timely, accurate ad operations and reporting.

The role focuses on social and digital platforms, collaboration across teams, and hands-on guidance for coordinators, with emphasis on data-driven optimization and budget monitoring.