Marketing Campaigns & Analytics Specialist

Og&e; Oklahoma City (OK); On-site; USD 64,000 - 88,000; Full time

Job summary

Og&e is seeking a versatile marketing professional in Oklahoma City to coordinate campaigns, create content and analyze results across paid, earned, owned and social channels.

The role supports event planning, market research, and content development for the company’s websites and newsletters. You will work with product teams, manage budgets, and drive initiatives through to execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Journalism, Advertising or related discipline.
• Associate level requires 2 years of directly related experience; Staff requires 4 years.

Responsibilities

• Assist in planning, managing and working public events.
• Perform market research projects.
• Research, develop and write content for websites.
• Assist in managing Marketing Communications budgets.
• Facilitate development of the marketing plan and coordinate activities.
• Support product development through marketing communications efforts and new product launches.
• Act as a resource on marketing policies and procedures for other departments.
• Primary marketing content contributor for the company website and external site.
• Write, edit and publish marketing e-newsletters.
• Develop and execute key marketing initiatives across channels.
• Provide ROI analysis of campaigns and activities.
• Develop marketing strategy for small to medium initiatives; participate in cross-functional teams.
• Apply communication strategies to raise awareness and influence target audiences.
• Analyze industry trends and marketing metrics.

Skills

Marketing strategy

Content development

Digital marketing

Analytics

Brand management

Project management

Copywriting

Education

Bachelor’s Degree in Marketing/Communications/Business/Advertising

Tools

Google Ads

Meta

LinkedIn

YouTube

Google Analytics

Sprout Social

Tableau

Adobe Creative Cloud

Job description

Og&e is seeking a versatile marketing professional in Oklahoma City to coordinate campaigns, create content and analyze results across paid, earned, owned and social channels.

The role supports event planning, market research, and content development for the company’s websites and newsletters. You will work with product teams, manage budgets, and drive initiatives through to execution.