Strategic Paid Media Campaign Lead

Niceboard; New York (NY); On-site; USD 67,000 - 70,000; Full time

Benefits offered by this job

Medical benefits

Concert tickets

401(k) with match

New parent programs

Education programs

Volunteer time off

Job summary

Live Nation Entertainment's Media & Sponsorship division seeks a Digital Campaign Manager to lead the setup, execution, and optimization of paid social and digital campaigns for high-profile brand partnerships.

This role will work closely with the Director and cross-functional teams to facilitate campaign launches, monitor performance, provide actionable insights, oversee billing processes, and support product rollouts.

Qualifications

• 3+ years of experience in paid social and digital campaigns.
• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• Familiar with major social platforms’ advertising products and campaign setups (Meta, TikTok, Snapchat, X, Pinterest, LinkedIn, Reddit).
• Strong understanding of digital advertising, media buying, and optimization.
• Ability to manage high campaign volume and collaborate across teams.
• Excellent organizational skills and attention to detail in campaign execution and vendor management.
• Data-driven mindset with ability to analyze performance and identify opportunities.
• Excellent written and verbal communication, with client and internal teams.
• multitask and manage projects in a fast-paced environment.
• Proficiency in MS Office including Excel and PowerPoint.
• Passion for live entertainment and digital innovation.

Responsibilities

• Manage the setup, execution, monitoring, and optimization of paid social and digital campaigns.
• Identify optimization opportunities to improve performance, pacing, and cost efficiency.
• Meet with platform reps to align campaigns with best practices.
• Collaborate with the Director to maintain platform relationships and develop new use cases.
• Partner with external agency to oversee campaign execution and optimization.
• Manage invoicing, cost reallocations, and submissions to Finance.
• Participate in kickoff calls and recurring client meetings to share performance updates.
• Collaborate with Integrated Marketing to communicate results for case studies and materials.
• Work with Audience Strategy to activate first-party data in campaigns.
• Support media planners with timely campaign reporting and insights.
• Assist with influencer content amplification and on-site event support.
• Assist the Director in rolling out new products and processes.
• Support monthly team office hours by sharing product knowledge.
• Support special projects and ad-hoc initiatives as assigned by leadership.

Skills

Paid social

Digital media

Data-driven

Project management

Communication skills

Microsoft Excel

PowerPoint

Education

Bachelor's degree

Tools

Meta ads

TikTok ads

Snapchat ads

X (Twitter) ads

Pinterest ads

LinkedIn ads

Reddit ads

Job description

Live Nation Entertainment's Media & Sponsorship division seeks a Digital Campaign Manager to lead the setup, execution, and optimization of paid social and digital campaigns for high-profile brand partnerships.

This role will work closely with the Director and cross-functional teams to facilitate campaign launches, monitor performance, provide actionable insights, oversee billing processes, and support product rollouts.