Strategic Paid Search Lead — NYC

Interpublic; New York (NY); Hybrid; USD 90,000 - 115,000; Full time

Job summary

Omnicom Media in New York is seeking a strategic Paid Search Manager to lead paid search initiatives for several B2B-focused financial services clients. This role blends hands-on platform expertise with strategic oversight and cross-functional collaboration.

You will manage campaigns across Google Ads and Microsoft Ads, forecast budgets, and deliver regular performance reporting while driving data-driven optimizations.

Qualifications

• Bachelor's degree or higher; advertising/marketing, economics, finance, CS, math, engineering preferred.
• 4+ years of digital media experience with strong paid search background.
• Google Ads certification required; experience with SA360 is a plus.

Responsibilities

• Lead planning, execution, and optimization of paid search campaigns (Google/Microsoft)
• Own day-to-day management and ensure campaigns meet client KPIs
• Forecast budgets, monitor spend, and adjust bids for efficiency
• Develop performance reports (weekly, monthly, quarterly) with actionable insights
• Collaborate with Strategy, Analytics, and Planning teams for integrated solutions
• Stay current on new features and best practices in paid search
• Communicate insights clearly to clients and internal stakeholders
• Maintain high attention to detail and adherence to best practices

Skills

Analytical thinking

Communication

Project management

Excel

Education

Bachelor's degree

Tools

Google Ads

Microsoft Ads

SA360

Job description

Omnicom Media in New York is seeking a strategic Paid Search Manager to lead paid search initiatives for several B2B-focused financial services clients. This role blends hands-on platform expertise with strategic oversight and cross-functional collaboration.

You will manage campaigns across Google Ads and Microsoft Ads, forecast budgets, and deliver regular performance reporting while driving data-driven optimizations.