Paid Search Manager

Interpublic; États-Unis; Sur place; USD 90 000 - 115 000; Plein temps

Résumé du poste

Ptarmigan Media, part of Omnicom Media Group, seeks a strategic Paid Search Manager to lead campaigns for several B2B financial services clients from its New York office. The role blends hands-on platform work with strategic oversight, client partnership, and cross-functional collaboration.

Ideal candidates bring 4+ years in paid search, advanced knowledge of Google Ads/Microsoft Ads, SA360 experience, and strong analytical communication skills. In-office work requires three days per week.

Qualifications

• Bachelor’s degree required; marketing/advertising or related field preferred.
• 4+ years of digital media experience with paid search in agencies or in-house.
• Advanced knowledge of Google Ads and Microsoft Ads; Google Ads certification required.
• Experience with SA360 and bid management platforms preferred.
• Strong understanding of KPIs and optimization levers across paid search.
• Experience with Google Analytics, Adobe Analytics, Claravine, MOAT preferred.
• Experience buying Discovery and YouTube inventory is a plus.
• Strong analytical, problem-solving, and communication skills.
• In-office work policy: minimum three days on-site per week.

Responsabilités

• Lead planning, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads.
• Own day-to-day management to meet client business objectives and KPIs.
• Oversee pacing, forecasting, and budget management for efficient spend.
• Serve as primary paid search contact for assigned clients and understand their business.
• Analyze campaign performance and translate data into actionable insights.
• Develop and deliver weekly/monthly/quarterly performance reports.
• Activate, troubleshoot, optimize, and test campaigns within platforms.
• Collaborate with Strategy, Analytics, and Planning to deliver integrated solutions.
• Partner with publishers and tech vendors to stay current on features.
• Contribute to POVs, methodologies, and process documentation.
• Participate in client/internal education on best practices and trends.
• Maintain attention to detail and adherence to paid search standards.

Connaissances

Analytical thinking

Strategic thinking

Paid search management

Client communication

Team collaboration

Formation

Bachelor's degree

Outils

SA360

Google Ads

Microsoft Ads

MOAT

Adobe Analytics

Claravine

Google Analytics

YouTube/Discovery inventory

Excel

PowerPoint

Description du poste

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media Job Description: Ptarmigan Media, part of Omnicom Media Group, is a leading global services media agency with deep expertise in the Financial Services sector and the B2B2C marketplace. Our people are at the center of everything we do-driving our strategic thinking, technology capabilities, and innovative, data-driven solutions for more than 80 global financial services clients. As our New York office continues to grow, we are seeking a highly strategic and results-oriented Paid Search Manager to lead paid search initiatives for several B2B-focused financial services clients. This role blends hands-on platform expertise with strategic oversight, client partnership, and cross-functional collaboration.

RESPONSIBILITIES

• Lead the planning, execution, and ongoing optimization of paid search campaigns across Google Ads, Microsoft Ads (Bing), and additional search platforms as applicable
• Own day-to-day management of paid search programs, ensuring campaigns are optimized toward client business objectives and KPIs
• Oversee campaign pacing, forecasting, and budget management to ensure efficient spend and strong performance against goals
• Serve as a key paid search point of contact for assigned clients, developing a strong understanding of their lines of business, marketing objectives, and digital ecosystem
• Analyze campaign performance and translate data into actionable insights, optimizations, and strategic recommendations
• Develop and deliver recurring performance reporting (weekly, monthly, quarterly), highlighting insights, learnings, and next steps
• Work directly within platforms to activate, troubleshoot, optimize, and test campaigns, identifying opportunities for innovation and efficiency
• Collaborate closely with internal teams—including Strategy, Analytics, and Planning, to deliver fully integrated search and digital media solutions
• Partner with publishers and technology vendors to stay current on new features, betas, and best practices
• Contribute to thought leadership through the development of POVs, standard methodologies, and process documentation
• Participate in client and internal education sessions on paid search best practices, platform updates, and industry trends
• Demonstrate consistent attention to detail and adherence to paid search best practices throughout the full campaign lifecycle

REQUIREMENTS

• Bachelor’s degree required; concentration in advertising, marketing, economics, finance, computer science, mathematics, engineering, or related field preferred
• 4+ years of digital media experience, with a strong focus on paid search in an agency or in-house environment
• Advanced working knowledge of Google Ads and Microsoft Ads; Google Ads (AdWords) certification required
• Experience with SA360 and additional bid management platforms preferred
• Strong understanding of campaign performance metrics, KPIs, and optimization levers across paid search
• Experience with analytics and measurement tools such as Google Analytics, Adobe Analytics, Claravine, and/or MOAT strongly preferred
• Experience buying Discovery and YouTube inventory is a plus
• Solid understanding of the broader digital media landscape and how paid search integrates with other channels
• Strong analytical and problem‑solving skills, with the ability to clearly communicate insights and recommendations
• Excellent written, verbal, and presentation skills
• Highly organized with strong project management skills; able to manage multiple priorities in a fast‑paced environment
• Advanced proficiency in Microsoft Excel, PowerPoint, and other MS Office tools
• Collaborative team player with a growth mindset and desire to continuously learn
• Financial Services experience preferred, but not required
• $90,000-$115,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you.

We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.