Paid Search Manager

Adelphi Group; New York (NY); On-site; USD 90,000 - 115,000; Full time

Job summary

Omnicom Media's Ptarmigan Media in New York seeks a strategic Paid Search Manager to lead paid search for B2B financial services clients, blending hands-on platform work with strategic oversight.

You will collaborate with Strategy, Analytics, Planning, and act as the primary client contact, delivering insights and optimization across campaigns.

The role requires 4+ years of digital media experience with Google Ads and SA360, with an in-office, three-days-a-week policy in effect.

Qualifications

• Bachelor’s degree is required; concentrations in advertising, marketing, economics, finance, CS, mathematics, engineering or related fields preferred.
• 4+ years of digital media experience with a strong focus on paid search in an agency or in-house environment.
• Advanced working knowledge of Google Ads and Microsoft Ads; Google Ads certification required.
• Experience with SA360 and additional bid management platforms preferred.
• Strong understanding of campaign performance metrics, KPIs, and optimization levers across paid search.
• Experience with analytics and measurement tools such as Google Analytics, Adobe Analytics, Claravine, MOAT strongly preferred.
• Experience buying Discovery and YouTube inventory is a plus.
• Solid understanding of the broader digital media landscape and how paid search integrates with other channels.
• Strong analytical and problem-solving skills with the ability to clearly communicate insights and recommendations.
• Excellent written, verbal, and presentation skills.
• Highly organized with strong project management skills; able to manage multiple priorities in a fast-paced environment.
• Advanced proficiency in Microsoft Excel, PowerPoint, and other MS Office tools.
• Collaborative team player with a growth mindset and desire to continuously learn.
• Financial Services experience preferred, but not required.

Responsibilities

• Lead the planning, execution, and ongoing optimization of paid search campaigns across Google Ads, Microsoft Ads (Bing), and additional platforms as applicable.
• Own day-to-day management of paid search programs, ensuring campaigns are optimized toward client business objectives and KPIs.
• Oversee campaign pacing, forecasting, and budget management to ensure efficient spend and strong performance against goals.
• Serve as a key paid search point of contact for assigned clients, developing a strong understanding of their lines of business, marketing objectives, and digital ecosystem.
• Analyze campaign performance and translate data into actionable insights, optimizations, and strategic recommendations.
• Develop and deliver recurring performance reporting (weekly, monthly, quarterly), highlighting insights, learnings, and next steps.
• Work directly within platforms to activate, troubleshoot, optimize, and test campaigns, identifying opportunities for innovation and efficiency.
• Collaborate closely with internal teams—including Strategy, Analytics, and Planning, to deliver fully integrated search and digital media solutions.
• Partner with publishers and technology vendors to stay current on new features, betas, and best practices.
• Contribute to thought leadership through the development of POVs, standard methodologies, and process documentation.
• Participate in client and internal education sessions on paid search best practices, platform updates, and industry trends.
• Demonstrate consistent attention to detail and adherence to paid search best practices throughout the full campaign lifecycle.

Skills

Paid search

Campaign optimization

Analytics

Client management

Education

Bachelor's degree

Tools

Google Ads

Microsoft Ads

SA360

Google Analytics

Adobe Analytics

Claravine

MOAT

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Ptarmigan Media, part of Omnicom Media Group, is a leading global services media agency with deep expertise in the Financial Services sector and the B2B2C marketplace. Our people are at the center of everything we do—driving our strategic thinking, technology capabilities, and innovative, data-driven solutions for more than 80 global financial services clients.

As our New York office continues to grow, we are seeking a highly strategic and results-oriented Paid Search Manager to lead paid search initiatives for several B2B-focused financial services clients. This role blends hands‑on platform expertise with strategic oversight, client partnership, and cross‑functional collaboration.

RESPONSIBILITIES

• Lead the planning, execution, and ongoing optimization of paid search campaigns across Google Ads, Microsoft Ads (Bing), and additional search platforms as applicable
• Own day‑to‑day management of paid search programs, ensuring campaigns are optimized toward client business objectives and KPIs
• Oversee campaign pacing, forecasting, and budget management to ensure efficient spend and strong performance against goals
• Serve as a key paid search point of contact for assigned clients, developing a strong understanding of their lines of business, marketing objectives, and digital ecosystem
• Analyze campaign performance and translate data into actionable insights, optimizations, and strategic recommendations
• Develop and deliver recurring performance reporting (weekly, monthly, quarterly), highlighting insights, learnings, and next steps
• Work directly within platforms to activate, troubleshoot, optimize, and test campaigns, identifying opportunities for innovation and efficiency
• Collaborate closely with internal teams—including Strategy, Analytics, and Planning, to deliver fully integrated search and digital media solutions
• Partner with publishers and technology vendors to stay current on new features, betas, and best practices
• Contribute to thought leadership through the development of POVs, standard methodologies, and process documentation
• Participate in client and internal education sessions on paid search best practices, platform updates, and industry trends
• Demonstrate consistent attention to detail and adherence to paid search best practices throughout the full campaign lifecycle

REQUIREMENTS

• Bachelor’s degree required; concentration in advertising, marketing, economics, finance, computer science, mathematics, engineering, or related field preferred
• 4+ years of digital media experience, with a strong focus on paid search in an agency or in‑house environment
• Advanced working knowledge of Google Ads and Microsoft Ads; Google Ads (AdWords) certification required
• Experience with SA360 and additional bid management platforms preferred
• Strong understanding of campaign performance metrics, KPIs, and optimization levers across paid search
• Experience with analytics and measurement tools such as Google Analytics, Adobe Analytics, Claravine, and/or MOAT strongly preferred
• Experience buying Discovery and YouTube inventory is a plus
• Solid understanding of the broader digital media landscape and how paid search integrates with other channels
• Strong analytical and problem‑solving skills, with the ability to clearly communicate insights and recommendations
• Excellent written, verbal, and presentation skills
• Highly organized with strong project management skills; able to manage multiple priorities in a fast‑paced environment
• Advanced proficiency in Microsoft Excel, PowerPoint, and other MS Office tools
• Collaborative team player with a growth mindset and desire to continuously learn
• Financial Services experience preferred, but not required

$90,000-$115,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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