Strategic Paid Search Manager - Finance & B2B

Interpublic; United States; On-site; USD 90,000 - 115,000; Full time

Job summary

Ptarmigan Media, part of Omnicom Media Group, seeks a strategic Paid Search Manager to lead campaigns for several B2B financial services clients from its New York office. The role blends hands-on platform work with strategic oversight, client partnership, and cross-functional collaboration.

Ideal candidates bring 4+ years in paid search, advanced knowledge of Google Ads/Microsoft Ads, SA360 experience, and strong analytical communication skills. In-office work requires three days per week.

Qualifications

• Bachelor’s degree required; marketing/advertising or related field preferred.
• 4+ years of digital media experience with paid search in agencies or in-house.
• Advanced knowledge of Google Ads and Microsoft Ads; Google Ads certification required.
• Experience with SA360 and bid management platforms preferred.
• Strong understanding of KPIs and optimization levers across paid search.
• Experience with Google Analytics, Adobe Analytics, Claravine, MOAT preferred.
• Experience buying Discovery and YouTube inventory is a plus.
• Strong analytical, problem-solving, and communication skills.
• In-office work policy: minimum three days on-site per week.

Responsibilities

• Lead planning, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads.
• Own day-to-day management to meet client business objectives and KPIs.
• Oversee pacing, forecasting, and budget management for efficient spend.
• Serve as primary paid search contact for assigned clients and understand their business.
• Analyze campaign performance and translate data into actionable insights.
• Develop and deliver weekly/monthly/quarterly performance reports.
• Activate, troubleshoot, optimize, and test campaigns within platforms.
• Collaborate with Strategy, Analytics, and Planning to deliver integrated solutions.
• Partner with publishers and tech vendors to stay current on features.
• Contribute to POVs, methodologies, and process documentation.
• Participate in client/internal education on best practices and trends.
• Maintain attention to detail and adherence to paid search standards.

Skills

Analytical thinking

Strategic thinking

Paid search management

Client communication

Team collaboration

Education

Bachelor's degree

Tools

SA360

Google Ads

Microsoft Ads

MOAT

Adobe Analytics

Claravine

Google Analytics

YouTube/Discovery inventory

Excel

PowerPoint

Job description

Ptarmigan Media, part of Omnicom Media Group, seeks a strategic Paid Search Manager to lead campaigns for several B2B financial services clients from its New York office. The role blends hands-on platform work with strategic oversight, client partnership, and cross-functional collaboration.

Ideal candidates bring 4+ years in paid search, advanced knowledge of Google Ads/Microsoft Ads, SA360 experience, and strong analytical communication skills. In-office work requires three days per week.