Associate Director, Paid Search & Ecommerce

Interpublic; New York (NY); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off and holidays

401k Match Plans

Remote Working Flexibility

Job summary

Omnicom Media in New York seeks an Associate Director of Search/Shopping to lead paid search campaigns for ecommerce and direct response initiatives. You will own testing roadmaps, analyze performance data, and drive optimization with speed and accuracy in a hybrid, NYC-based setting.

The role requires 2–4+ years in paid search, with hands-on experience in Google Ads, Microsoft Ads, and Google Merchant Center. Expect collaborative planning and client-facing performance reviews.

Qualifications

• 2–4+ years of hands-on paid search management experience.
• Experience managing ecommerce or DTC paid search campaigns with revenue and ROAS goals.
• Strong familiarity with Google Ads, Microsoft Ads, and Google Merchant Center.

Responsibilities

• Own day-to-day management and optimization of paid search campaigns across Google Ads and Microsoft Ads.
• Build and manage scalable ecommerce account structures including Shopping, Performance Max, brand, and non-brand search campaigns.
• Conduct search term analysis and implement negative keyword strategies to reduce wasted spend and improve intent targeting.
• Manage and optimize bidding strategies including tROAS, tCPA, Max Conversions, and Max Conversion Value.
• Identify opportunities for keyword expansion, match type testing, and campaign scaling while maintaining efficiency targets.
• Analyze campaign performance and provide actionable recommendations to improve ROAS, CPA, CVR, and revenue.
• Monitor pacing, budgets, and spend allocation across campaigns to ensure efficient growth.
• Create clear performance reports and present insights and optimization plans to internal teams and clients.

Skills

Paid search management

Ecommerce PPC

Data analysis

Campaign optimization

Tools

Google Ads

Microsoft Ads

Google Merchant Center

Job description

Omnicom Media in New York seeks an Associate Director of Search/Shopping to lead paid search campaigns for ecommerce and direct response initiatives. You will own testing roadmaps, analyze performance data, and drive optimization with speed and accuracy in a hybrid, NYC-based setting.

The role requires 2–4+ years in paid search, with hands-on experience in Google Ads, Microsoft Ads, and Google Merchant Center. Expect collaborative planning and client-facing performance reviews.