Strategic Paid Media Lead for Global Crop Brands

Vylor; Johnston (IA); Presencial; USD 60.000 - 90.000; Jornada completa

Descripción de la vacante

Vylor is seeking a Paid Media Specialist to join our in-house marketing communications agency. You will support multi-channel paid media campaigns across programmatic, endemic/native, and traditional channels, coordinating with strategy and analytics to optimize performance from launch through post-campaign analysis.

The role requires 2+ years of experience with digital and traditional media, proficiency in Google Ads, DV360, Meta Ads Manager, and The Trade Desk, and a strong eye for detail in a

Formación

• Two or more years of experience executing digital and/or traditional media campaigns.
• Proficiency in media platforms such as Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, and/or programmatic DSPs (e.g., The Trade Desk, Basis).
• Familiarity with traditional media buying (TV, radio, print) and media planning process.

Responsabilidades

• Support paid media campaign development across digital and traditional platforms: programmatic, endemic/native, and traditional channels.
• Set up tracking infrastructure including UTMs, pixels, and conversion tracking.
• Collaborate with analytics to ensure consistent tagging for dashboards and reporting.

Conocimientos

Programmatic advertising

Digital media

Campaign optimization

Analytics

Cross-functional collaboration

Educación

Bachelor's degree in marketing or related field

Herramientas

Google Ads

DV360

Meta Ads Manager

The Trade Desk

Descripción del empleo

Vylor is seeking a Paid Media Specialist to join our in-house marketing communications agency. You will support multi-channel paid media campaigns across programmatic, endemic/native, and traditional channels, coordinating with strategy and analytics to optimize performance from launch through post-campaign analysis.

The role requires 2+ years of experience with digital and traditional media, proficiency in Google Ads, DV360, Meta Ads Manager, and The Trade Desk, and a strong eye for detail in a