AgriTech Paid Media Specialist: Launch & Optimize Campaigns

Iowa Ag

Des Moines (IA)

Hybrid

USD 60,000 - 90,000

Full time

8 days ago

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Benefits offered by this job

Health benefits

Paid time off

Parental leave

Tuition reimbursement

Retirement plan

Job summary

Vylor seeks a Paid Media Specialist to join our in-house marketing communications agency. You will support integrated campaigns across programmatic, endemic, native, print, radio, and TV channels, driving performance with a data-first mindset.

You will collaborate with strategy managers and analytics teams to set up tracking, optimize campaigns, and report on outcomes, while coordinating with agency partners and internal teams to ensure flawless execution.

Qualifications

Bachelor's degree in marketing, advertising, public relations, or agriculture communications.
Two or more years of experience executing digital and/or traditional media campaigns.
Proficiency in Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, and/or programmatic DSPs.
Familiarity with traditional media buying (TV, radio, print) and media planning process.
Working knowledge of tag management and tracking systems (Adobe Launch, CID building, Google Tag Manager, Meta Pixel, UTM frameworks).
Strong Excel/Google Sheets and data analysis skills.
Ability to manage multiple campaigns, timelines and priorities.
Preferred: ag-specific or B2B media channels; understanding of funnel KPIs; trafficking best practices.

Responsibilities

Support paid media campaign development across digital and traditional platforms (Programmatic: Display, OTT/CTV, audio, video; Endemic & Native: Ag publishers, sponsored content; Traditional: TV, radio, print).
Partner with Paid Media Strategy Manager and Marketing Communications Managers to align campaigns with business and audience goals.
Traffic creative assets for paid media buys; collaborate with external vendors and internal teams to execute media buys, manage flighting, and monitor deliverables.
Set up tracking infrastructure (UTMs, pixels, conversion tracking via GTM, Meta Pixel); ensure end-to-end visibility across paid media and downstream lead activity; assist with trafficking and QA.
Collaborate with analytics to ensure consistent tagging for dashboards and reporting; generate weekly, monthly, and post-campaign reports using Google Analytics, Looker Studio, and vendor dashboards.
Provide insights and recommendations to optimize targeting, placements, creative, and bidding strategies; communicate results in technical and business terms; participate in regular calls with stakeholders and agency partners.