SVP, Global B2B Paid Media & Growth Strategy

BNY; New York (NY); On-site; USD 250,000 - 350,000; Full time

Job summary

BNY seeks a Senior Vice President of Paid Media Marketing to lead our global paid media strategy from New York City. The role centers on defining and driving targeted B2B campaigns, aligning with brand, content, analytics, and product marketing to influence client growth and revenue.

The leader will implement an account-based approach, optimize budgets, and establish rigorous measurement linking media performance to pipeline outcomes, while ensuring regulatory compliance across markets.

Qualifications

• Bachelor’s degree in a relevant field.
• Deep expertise in B2B paid media, including audience-first planning and ABM approaches.
• Strong track record in regulated environments and cross‑functional leadership.
• Proven ability to influence senior stakeholders and manage agency relationships.

Responsibilities

• Define and lead BNY’s global paid media strategy for enterprise brand and client growth.
• Build paid media programs focused on precision targeting for complex B2B audiences.
• Manage paid media investments with rigorous measurement and optimization.
• Collaborate with brand, content, product marketing, analytics, and regional teams.
• Establish a measurement framework linking media to KPIs, pipeline, and revenue.

Skills

Paid media strategy

Account-based marketing

Audience targeting

Measurement & analytics

Stakeholder management

Agency management

Regulatory compliance

Cross-functional collaboration

Budget management

Education

Bachelor’s degree

Job description

BNY seeks a Senior Vice President of Paid Media Marketing to lead our global paid media strategy from New York City. The role centers on defining and driving targeted B2B campaigns, aligning with brand, content, analytics, and product marketing to influence client growth and revenue.

The leader will implement an account-based approach, optimize budgets, and establish rigorous measurement linking media performance to pipeline outcomes, while ensuring regulatory compliance across markets.