Paid Media Specialist

Iowa Ag; Des Moines (IA); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Parental leave

Tuition reimbursement

Retirement plan

Job summary

Vylor seeks a Paid Media Specialist to join our in-house marketing communications agency. You will support integrated campaigns across programmatic, endemic, native, print, radio, and TV channels, driving performance with a data-first mindset.

You will collaborate with strategy managers and analytics teams to set up tracking, optimize campaigns, and report on outcomes, while coordinating with agency partners and internal teams to ensure flawless execution.

Qualifications

• Bachelor's degree in marketing, advertising, public relations, or agriculture communications.
• Two or more years of experience executing digital and/or traditional media campaigns.
• Proficiency in Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, and/or programmatic DSPs.
• Familiarity with traditional media buying (TV, radio, print) and media planning process.
• Working knowledge of tag management and tracking systems (Adobe Launch, CID building, Google Tag Manager, Meta Pixel, UTM frameworks).
• Strong Excel/Google Sheets and data analysis skills.
• Ability to manage multiple campaigns, timelines and priorities.
• Preferred: ag-specific or B2B media channels; understanding of funnel KPIs; trafficking best practices.

Responsibilities

• Support paid media campaign development across digital and traditional platforms (Programmatic: Display, OTT/CTV, audio, video; Endemic & Native: Ag publishers, sponsored content; Traditional: TV, radio, print).
• Partner with Paid Media Strategy Manager and Marketing Communications Managers to align campaigns with business and audience goals.
• Traffic creative assets for paid media buys; collaborate with external vendors and internal teams to execute media buys, manage flighting, and monitor deliverables.
• Set up tracking infrastructure (UTMs, pixels, conversion tracking via GTM, Meta Pixel); ensure end-to-end visibility across paid media and downstream lead activity; assist with trafficking and QA.
• Collaborate with analytics to ensure consistent tagging for dashboards and reporting; generate weekly, monthly, and post-campaign reports using Google Analytics, Looker Studio, and vendor dashboards.
• Provide insights and recommendations to optimize targeting, placements, creative, and bidding strategies; communicate results in technical and business terms; participate in regular calls with stakeholders and agency partners.

Skills

Google Ads

DV360

Meta Ads Manager

LinkedIn Campaign Manager

Programmatic DSPs

Excel/Sheets

Campaign management

Education

Bachelor's degree in marketing/advertising/public relations/agriculture communications

Tools

Programmatic DSPs

Tag management (Google Tag Manager, Adobe Launch)

Job description

Join Vylor—Powering the Future of Agriculture?At Vylor, we’re advancing agriculture through breakthrough science—combining elite germplasm, cutting-edge biotech, and next-generation expertise in gene editing and molecular breeding. Our portfolio includes trusted industry brands like Pioneer®, Brevant®, and Hoegemeyer®, delivering performance farmers rely on.?Join us to help scale innovation globally and shape what’s next in crop science.

Vylor is seeking a Paid Media Specialist to join our in-house marketing communications agency. This position will support integrated campaigns that span programmatic, endemic, native, print, radio, and TV channels. The ideal candidate will bring a performance-first mindset, an eye for detail, and the technical capabilities to execute complex media plans from launch to post-campaign analysis.

What You’ll Do:

• Paid Media Campaign Execution
  • Support paid media campaign development across digital and traditional platforms:
    • Programmatic: Display, OTT/CTV, audio, video
    • Endemic & Native: Ag publishers, sponsored content
    • Traditional: TV, radio, print
  • Partner with the Paid Media Strategy Manager and Marketing Communications Managers to align campaigns with business and audience goals
  • Traffic the creative assets for paid media buys
  • Work with external vendors and internal teams to execute media buys, manage flighting, and monitor deliverables
• Implementation & Tracking
  • Set up tracking infrastructure: Build and manage UTM parameters, pixels, and conversion tracking via Google Tag Manager, Meta Pixel, etc.
  • Ensure end-to-end visibility across paid media and downstream lead activity
  • Assist with media trafficking and QA to ensure flawless execution
  • Collaborate with analytics team to ensure consistent tagging for dashboards and reporting
• Performance Monitoring & Optimization
  • Recommend adjustments to targeting, placements, creative, and bidding strategies
  • Generate weekly, monthly, and post-campaign reports using Google Analytics, Looker Studio, and vendor dashboards
  • Identify and share insights, learnings, and opportunities to increase effectiveness
• Cross-Functional Collaboration
  • Partner with strategic marketing communications, content, creative, and analytics teams to support integrated campaign goals
  • Communicate results and recommendations in both technical and business terms
  • Participate in regular calls and meetings with internal stakeholders and agency partners

What You’ll Need:

• Education
  • Bachelors Degree in the field of marketing, advertising, public relations, or agriculture communications.
• Experience
  • Two or more years of experience executing digital and/or traditional media campaigns
• Proficiency in media platforms such as Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, and/or programmatic DSPs (e.g., The Trade Desk, Basis)
• Familiarity with traditional media buying (TV, radio, print) and media planning process
• Working knowledge of tag management and tracking systems (Adobe Launch, CID building, Google Tag Manager, Meta Pixel, UTM frameworks)
• Strong proficiency in Excel/Google Sheets and data analysis tools
• Ability to manage multiple campaigns, timelines, and priorities
• Preferred:
  • Experience with ag-specific or B2B media channels, including endemic publishers
  • Knowledge of marketing funnel strategy and campaign KPIs (e.g., CTR, CPA, ROAS, reach)
  • Familiarity with media buying platforms, creative specs, and trafficking best practices
  • Strong attention to detail and project management skills

Benefits – How We’ll Support You:

• Numerous development opportunities offered to build your skills
• Be part of a company with a higher purpose and contribute to making the world a better place
• Health benefits for you and your family on your first day of employment
• Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays
• Excellent parental leave which includes a minimum of 16 weeks for mother and father
• Future planning with our competitive retirement savings plan and tuition reimbursement program
• Learn more about our total rewards package here - Corteva Benefits
• Check out life at Vylor! https://www.linkedin.com/company/vylorgenetics/

Corteva announced to separate our current advanced seed and genetics business to establish a standalone company, operating as Vylor, Inc. The process of the planned separation is anticipated to be completed the fourth quarter of 2026, subject to legal requirements and board approval. Should you accept this position, it is anticipated that, following conclusion of the separation, you would be an employee of Vylor, Inc. and your employment would be governed by Vylor, Inc. employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by Vylor, Inc. at an appropriate time and subject to any necessary consultation processes.

Vylor is an equal opportunity employer. We are committed to embracing our differences to enrich lives, advance innovation, and boost company performance. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, military or veteran status, pregnancy related conditions (including pregnancy, childbirth, or related medical conditions), disability or any other protected status in accordance with federal, state, or local laws.