Media Supervisor

VML; Cleveland (OH); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Health Coverage

401k Match

Paid Time Off

Wellness Programs

Ongoing Training

Job summary

An innovative firm is seeking a Media Supervisor to lead and manage dynamic paid media campaigns across multiple channels. In this role, you will leverage your extensive experience in Paid Search and Programmatic media to develop and execute impactful strategies that drive client success. You will collaborate with cross-functional teams, provide insightful performance analysis, and mentor junior staff, fostering a culture of growth and excellence. Join a vibrant community that values creativity, diversity, and collaboration, and be part of a team that is dedicated to delivering extraordinary results in the ever-evolving media landscape.

Qualifications

• 6+ years of experience in paid media with agency or digital focus.
• Strong understanding of Paid Search, Programmatic, and Paid Social.

Responsibilities

• Manage client paid media campaigns across various channels.
• Create performance reports and analyze marketing campaign results.
• Mentor and train junior team members in execution and processes.

Skills

Paid Media Management

Analytical Skills

Communication Skills

Problem-Solving

Creativity

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Meta Ads

DV360

Trade Desk

Google Analytics

Job description

Join to apply for the Media Supervisor role at VML

Who We Are
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who We Are Looking For
The Paid Media Supervisor will be responsible for media planning, buying, and day-to-day management across Paid Search, Paid Social, and Programmatic, as well as maintaining and analyzing campaign performance data. This role will also assist in developing department strategies, processes, and ensure timely, accurate campaign delivery. The primary focus will be on Paid Search.

What You'll Do

1. Manage client paid media campaigns, including strategy, issuing RFPs, trafficking, pacing, optimizations, and reporting.
2. Collaborate with Omnichannel Strategy & Account teams to develop and execute media plans across channels like Paid Search, Paid Social, Display, Video, Audio, ConnectedTV, etc.
3. Create and refine performance reports and conduct in-depth analysis of marketing campaigns.
4. Provide regular progress updates on online marketing efforts and performance metrics to clients.
5. Assist in training junior staff on tactical execution, processes, and team policies.
6. Oversee strategic execution of media campaigns for junior team members, ensuring plans are in market and deadlines are met.
7. Present recommendations to managers, clients, and prospects.
8. Manage optimizations to ensure client success.
9. Assist in managing tagging and tracking URLs.
10. Execute media plans within DSPs, publishers, networks, and partner platforms like Google Ads, Meta Ads, Trade Desk, DV360, etc.
11. Mentor and train junior team members, supporting their career growth, potentially managing 1-2 team members.

Who You Are

• Excellent interpersonal skills, including strong written and verbal communication.
• Ability to handle multiple assignments and resolve conflicting priorities effectively.
• Exceptional problem-solving skills, with creative thinking abilities in a dynamic environment.
• Quantitative analytical skills; comfortable working with large data sets and managing multiple accounts.

What You'll Need

• 6+ years in paid media, with digital or agency experience.
• Strong understanding of Paid Search, Programmatic, and Paid Social.
• Hands-on experience with platforms such as Google Ads, Bing Ads, DV360, TradeDesk, Meta.
• Proficiency in Microsoft Office applications and quick learner of new tools.
• Familiarity with conversion tracking and web analytics tools like Google Analytics, Omniture, Coremetrics.
• Knowledge of DCM Trafficking and Reporting or other ad servers.

What We Offer

• Passionate, driven colleagues and a culture that promotes extraordinary work.
• An inclusive community that values diversity, positivity, and active listening.
• Competitive benefits, including health coverage, 401k match, paid time off, and wellness programs.
• Growth opportunities with ongoing training and feedback through VML and WPP.

VML is an equal opportunity employer, committed to diversity and inclusion. We consider all applicants without regard to race, color, religion, sex, age, national origin, or other protected characteristics.