Paid Media Specialist — Data-Driven Agriculture Campaigns

Vylor, Inc.; Des Moines (IA); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Parental leave

Retirement plan

Tuition reimbursement

Job summary

Vylor, Inc. is seeking a Paid Media Specialist to join its in‑house marketing communications agency in Des Moines, IA. You will execute multi‑channel campaigns across programmatic, endemic/native, and traditional media, while coordinating with strategy, content, creative, and analytics teams.

You will set up tracking, optimize campaigns, and report performance using Google Analytics, Looker Studio, and vendor dashboards. A strong eye for detail and a data‑driven mindset are essential for success.

Qualifications

• Two or more years of experience executing digital and/or traditional media campaigns
• Proficiency in media platforms such as Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, and/or programmatic DSPs (e.g., The Trade Desk, Basis)
• Familiarity with traditional media buying (TV, radio, print) and media planning process
• Working knowledge of tag management and tracking systems (Adobe Launch, CID building, Google Tag Manager, Meta Pixel, UTM frameworks)
• Strong proficiency in Excel/Google Sheets and data analysis tools
• Ability to manage multiple campaigns, timelines, and priorities

Responsibilities

• Paid Media Campaign Execution – Support paid media campaign development across digital and traditional platforms: Programmatic: Display, OTT/CTV, audio, video; Endemic & Native: Ag publishers, sponsored content; Traditional: TV, radio, print
• Implementation & Tracking – Build and manage UTM parameters, pixels, and conversion tracking via Google Tag Manager, Meta Pixel, etc.
• Assist with media trafficking and QA to ensure flawless execution
• Collaborate with analytics team to ensure consistent tagging for dashboards and reporting
• Performance Monitoring & Optimization – Recommend adjustments to targeting, placements, creative, and bidding strategies
• Generate weekly, monthly, and post-campaign reports using Google Analytics, Looker Studio, and vendor dashboards
• Identify and share insights, learnings, and opportunities to increase effectiveness
• Cross-Functional Collaboration – Partner with strategic marketing communications, content, creative, and analytics teams to support integrated campaign goals
• Communicate results and recommendations in both technical and business terms
• Participate in regular calls and meetings with internal stakeholders and agency partners

Skills

Cross-functional collaboration

Eye for detail

Paid media campaign execution

Data fluency

Data analysis

Education

Bachelor's Degree in marketing, advertising, public relations, or agriculture communications.

Tools

Google Ads

DV360

Meta Ads Manager

LinkedIn Campaign Manager

The Trade Desk

Basis

Google Tag Manager

Adobe Launch

CID building

UTM frameworks

Job description

Vylor, Inc. is seeking a Paid Media Specialist to join its in‑house marketing communications agency in Des Moines, IA. You will execute multi‑channel campaigns across programmatic, endemic/native, and traditional media, while coordinating with strategy, content, creative, and analytics teams.

You will set up tracking, optimize campaigns, and report performance using Google Analytics, Looker Studio, and vendor dashboards. A strong eye for detail and a data‑driven mindset are essential for success.