Strategic Multimedia Sales Executive

Gray Local Media, Inc; Lake Charles (LA); On-site; USD 45,000 - 70,000; Full time

Job summary

KPLC-TV/Gray Media in Lake Charles, LA, seeks a Multimedia Executive to drive local business advertising across platforms. You will build a robust sales pipeline, perform needs analyses, and deliver compelling presentations to clients.

Candidates should be self-motivated, adept at cold calling, and capable of closing deals while managing multiple projects. The role requires a Bachelor’s degree or equivalent, strong communication, and proficiency with MS Office and CRM systems.

Qualifications

• Bachelor's or equivalent combination of education (experience in outside sales considered a plus).
• Self-motivated and enthusiastic personality is crucial.
• Must be able to manage time effectively, work independently and as part of a team.
• Strong written and oral communication skills, proficient in using MS Office products and CRM software.
• A real desire to understand clients and their business needs.
• Must be creative, flexible, and able to adapt to industry changes.

Responsibilities

• Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis.
• Develop new local direct business, generate/follow-through on sales leads, and manage an active pipeline of potential revenue.
• Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
• Demonstrate product knowledge and value to customers.
• Create and deliver formal presentations to clients/prospects.
• Provide follow-up assessments of advertising effectiveness.
• Collaborate with Traffic personnel to provide timely and accurate traffic instructions.
• Use CRM (Matrix) to manage day-to-day activity, weekly/quarterly projections.
• Conduct account maintenance including make-goods, post reports, aging & collections

Skills

Sales

Cold Calling

Closing

Time Management

Communication

Education

Bachelor's degree or equivalent

Tools

CRM (Matrix)

MS Office

Job description

KPLC-TV/Gray Media in Lake Charles, LA, seeks a Multimedia Executive to drive local business advertising across platforms. You will build a robust sales pipeline, perform needs analyses, and deliver compelling presentations to clients.

Candidates should be self-motivated, adept at cold calling, and capable of closing deals while managing multiple projects. The role requires a Bachelor’s degree or equivalent, strong communication, and proficiency with MS Office and CRM systems.