Strategic Multimedia Sales Executive

Gray Local Media, Inc

Lake Charles (LA)

On-site

USD 45,000 - 70,000

Full time

8 days ago
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Job summary

KPLC-TV/Gray Media in Lake Charles, LA, seeks a Multimedia Executive to drive local business advertising across platforms. You will build a robust sales pipeline, perform needs analyses, and deliver compelling presentations to clients.

Candidates should be self-motivated, adept at cold calling, and capable of closing deals while managing multiple projects. The role requires a Bachelor’s degree or equivalent, strong communication, and proficiency with MS Office and CRM systems.

Qualifications

  • Bachelor's or equivalent combination of education (experience in outside sales considered a plus).
  • Self-motivated and enthusiastic personality is crucial.
  • Must be able to manage time effectively, work independently and as part of a team.
  • Strong written and oral communication skills, proficient in using MS Office products and CRM software.
  • A real desire to understand clients and their business needs.
  • Must be creative, flexible, and able to adapt to industry changes.

Responsibilities

  • Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis.
  • Develop new local direct business, generate/follow-through on sales leads, and manage an active pipeline of potential revenue.
  • Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
  • Demonstrate product knowledge and value to customers.
  • Create and deliver formal presentations to clients/prospects.
  • Provide follow-up assessments of advertising effectiveness.
  • Collaborate with Traffic personnel to provide timely and accurate traffic instructions.
  • Use CRM (Matrix) to manage day-to-day activity, weekly/quarterly projections.
  • Conduct account maintenance including make-goods, post reports, aging & collections

Skills

Sales
Cold Calling
Closing
Time Management
Communication

Education

Bachelor's degree or equivalent

Tools

CRM (Matrix)
MS Office

Job description

KPLC-TV/Gray Media in Lake Charles, LA, seeks a Multimedia Executive to drive local business advertising across platforms. You will build a robust sales pipeline, perform needs analyses, and deliver compelling presentations to clients.

Candidates should be self-motivated, adept at cold calling, and capable of closing deals while managing multiple projects. The role requires a Bachelor’s degree or equivalent, strong communication, and proficiency with MS Office and CRM systems.

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