MEDIA EXECUTIVE - KPLC

Gray Local Media, Inc; Lake Charles (LA); On-site; USD 45,000 - 70,000; Full time

Job summary

KPLC-TV/Gray Media in Lake Charles, LA, seeks a Multimedia Executive to drive local business advertising across platforms. You will build a robust sales pipeline, perform needs analyses, and deliver compelling presentations to clients.

Candidates should be self-motivated, adept at cold calling, and capable of closing deals while managing multiple projects. The role requires a Bachelor’s degree or equivalent, strong communication, and proficiency with MS Office and CRM systems.

Qualifications

• Bachelor's or equivalent combination of education (experience in outside sales considered a plus).
• Self-motivated and enthusiastic personality is crucial.
• Must be able to manage time effectively, work independently and as part of a team.
• Strong written and oral communication skills, proficient in using MS Office products and CRM software.
• A real desire to understand clients and their business needs.
• Must be creative, flexible, and able to adapt to industry changes.

Responsibilities

• Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis.
• Develop new local direct business, generate/follow-through on sales leads, and manage an active pipeline of potential revenue.
• Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
• Demonstrate product knowledge and value to customers.
• Create and deliver formal presentations to clients/prospects.
• Provide follow-up assessments of advertising effectiveness.
• Collaborate with Traffic personnel to provide timely and accurate traffic instructions.
• Use CRM (Matrix) to manage day-to-day activity, weekly/quarterly projections.
• Conduct account maintenance including make-goods, post reports, aging & collections

Skills

Sales

Cold Calling

Closing

Time Management

Communication

Education

Bachelor's degree or equivalent

Tools

CRM (Matrix)

MS Office

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KPLC:

KPLC is located in beautiful Lake Charles, Louisiana. Situated along Lake Charles and the Calcasieu River, Lake Charles is known for its industry, booming economy, and culture. Lake Charles is the fifth-largest city in Louisiana. KPLC began broadcasting in the summer of 1954 and is consistently one of the nation's most innovative and most watched television stations, ranking among the top 5 Nielsen-rated stations nationally throughout the year.

Job Summary/Description:

KPLC is currently searching for a Multimedia Executive to work with local businesses to help them generate sales and increase their profitability. This position utilizes an audience-based sales approach, selling across all product platforms to provide marketing solutions to current and new customers. All candidates should have proven closing abilities, be skilled at cold calling, and can develop New Business. Candidates must be enthusiastic, confident, driven, and self-motivated hunters.

Duties/Responsibilities

Duties/Responsibilities include but are not limited to:

• Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis
• Develop new local direct business, generate/follow-through on sales leads, and manage an active pipeline of potential revenue
• Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
• Demonstrate product knowledge and value to customers
• Create and deliver formal presentations to clients/prospects
• Provide follow-up assessments of advertising effectiveness
• Collaborate with Traffic personnel to provide timely and accurate traffic instructions
• Use CRM (Matrix) to manage day-to-day activity, weekly/quarterly projections
• Conduct account maintenance including make-goods, post reports, aging & collections

Qualifications/Requirements

• Bachelor's or equivalent combination of education (experience in outside sales considered a plus)
• Self-motivated and enthusiastic personality is crucial
• Must be able to manage time effectively, work independently and as part of a team
• Strong written and oral communication skills, proficient in using MS Office products and CRM software
• A real desire to understand clients and their business needs
• Must be creative, flexible, and able to adapt to industry changes
• Ability to handle multiple projects, prioritize, and complete specific tasks on time
• Driver’s license and dependable transportation required
• MVR required

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

KPLC-TV/Gray Media is a drug-free company